ADNIGHT is coming. On Friday, 13 October. And - like last year - there will be a Dutch Digital Design route curated by us and some of our partner agencies. Code d'azur, Dentsu Creative, DEPT, Media.Monks and ACE are opening their doors for you - from 18:00 until 23:00. Followed by a fab ADNIGHT afterparty in Paradiso (until 4:00).
Digital design agencies play an essential and indispensable role in today's agency landscape and that of the future.
The world we live in demands a different approach to marketing, advertising and communication. A smooth customer journey is key - through all channels.
A great digital strategy can deliver the ultimate customer experience covering all touch points. Claire Daemen - co-founder ADNIGHT
The Dutch Digital Design route presented by our agency partners. You will want to join.
Digital creative network ACE consists of 12 agencies - each with their own expertise. ACE HQ is in Amsterdam and part of the Dutch Digital Design route during ADNIGHT.
Their ADNIGHT theme: 90s Iconology - how hyper-futuristic aesthetics inspire tech and culture
'Channel your inner Missy Elliott and join us at Club ACE for some hyper-futuristic 90s vibes.
Mo’ technology. Mo’ visuals.
When it comes to CGI, AI and hyper-futuristic art direction, we have a rich history to draw from and an exciting future ahead of us. Immerse yourself in our world of tech and culture -
while getting down on some serious 90s bangers.'
Address: Danzigerkade 15-C, Amsterdam
Global digital brand and experience agency code d'azur - who have formed an agency network together with digital agencies Triple and Wonderland - has more than 500 employees across Amsterdam, Austin, Barcelona, Dubai and Singapore. Their clients include Polestar, Under Armour, cititzenM and Philips.
Their ADNIGHT theme: Welcome to our Playground
'Curious about creative content? Keen to find ou
t how we shape playful digital experiences? Want to discover what lies at the root of an unforgettable brand identity?
Our ADNIGHT Talks give a tantalising taste of how the magic is made. For one night only we're opening the doors to our playground. So come on in and see how we play the game.
Some of our guests:
Renzo from Team Gullit - FIFA-Esports World Champions. Team Gullit scouts and trains some of the world’s most promising FIFA talents. Find out where this innovation started. Where it’s going. And how brands can tap in as Esports continues to grow.
Oygar - GenAI Playtime: exploring Stable Diffusion. Unlocking the potential of Generative AI is simple, if you know what you’re doing. Join Oygar to find out how Stable Diffusion can be used as a visual toolkit.'
Address: Oostelijke Handelskade 751, Amsterdam
Dentsu Creative Amsterdam originated from Achtung! - one of the first truly successful digital agencies in the Netherlands - and consists of ‘a family of about 100 entrepreneurial do-ers and zeitgeist-hunting magic makers from many lands across the world'. Dentsu Creative Amsterdam is part of the Japanese agency network Dentsu. Their creative branch has 9,000 employees in 71 cities across 46 markets.
Their ADNIGHT theme: /imagineland
'Attention all you brilliant minds within the creative universe! This year ADNIGHT at Dentsu Creative is a playground where creativity meets human technology. Bring your creative brilliance and get your work roasted by AI clients, predict your advertising destiny in our Future Booth and dance this ADNIGHT away at our Generave.
Our very own inhouse DJs spin tracks that’ll make your creative souls groove. But that’s not all! We’ll also showcase astonishing visuals generated by the very AI that’s shaping the future of advertising. Toast to a night filled with inspiration, innovation and imagination: /imagine the best ADNIGHT so far!'
Address: Moermanskkade 85, Amsterdam
Full-service digital agency DEPT has more than 4,000 digital specialists at 30+ locations across five continents. DEPT is pioneering tech/marketing to help brands stay ahead. They deliver pioneering work on a global scale, with a boutique culture.
Their ADNIGHT theme: Work in Progress
'Step behind the curtain and witness a symphony of creativity that often remains hidden in the shadows. We’re no strangers to the spotlight, but let’s face it: the real magic happens in the chaos of Dropbox folders, during the dance of discarded drafts in the bins, and even through the wild experiments in the graveyard of keynote decks. This year, we’re opening the vaults, breaking down the walls and bringing you a night of revelation – an evening where Work In Progress takes centre stage!'
Address: Generaal Vetterstraat 66
Media.Monks has a team of 8,550 digital natives (read: Monks) worldwide: 'By combining media, data, social, platforms, studio, experience, brand and technology services, we shift industries forward and unlock aspirations for our clients and our people - every single day.'
Their ADNIGHT theme: AI, Therefore I aM.M:
'Prepare to prompt the night away on October 13th! This ADNIGHT Media.Monks invites you to see the beauty in symbiosis as we showcase the very real applications - and implications - of AI-infused advertising. Expect casual chats, inspiring talks and exciting installations - wrapped up in one big party. For one night only, our office will be your AI wonderland.'
Address: Danzigerbocht 41C
Your Dutch Digital Design Route:
Ace, Dentsu Creative and Media.Monks are all located in the Houthavens - situated in the West of Amsterdam, along the IJ in Amsterdam's western port. DEPT on the Schinkel business park in the South of Amsterdam. And code d'azur in the Eastern Docklands.
So you can either start your route at DEPT, then carry onto the Houthavens and finish at code d'azur before cycling 4.6 kilometres to Paradiso for the after party. Or start at code d'azur, then onto the Houthavens and finish at DEPT before cycling 3.9 kilometres to Paradiso.