Dutch Digital Design
sharing the best
interactive work from
the Netherlands

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Digitally sailing through Gehry's Walt Disney Concert Hall

Sculpting Harmony

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Sculpting Harmony

A bold and deliciously playful brand experience about a fatty future

Hoxton Farms

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Hoxton Farms

Playful interaction and seriously crafted 3D animation

BrewDistrict24

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BrewDistrict24

Heritage and Innovation. Amazing immersiveness on a large scale

The Ellinikon Experience Centre

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The Ellinikon Experience Centre

An atmospheric and beautifully crafted way to digitalise an album

Önnu Jónu Son

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Önnu Jónu Son

A totally immersive and playful, fun app experience

McDonald's Getaway Island

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McDonald's Getaway Island

Spending days at this beautifully crafted and innovative digital library

Americana

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Americana

A flawlessly implemented website with an eye-opening message

The Drop Store

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The Drop Store

Taking the world of hospitality to the next level, digitally

Be My Guest

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Be My Guest

A visually strong mix of digital storytelling & e-commerce

CL9UD

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CL9UD
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Dutch Digital Design.
Stories. News. Events.

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Your Majesty: about branding and uniting the curious

Partner in the Spotlight: Your Majesty

Interview

Partner in the Spotlight: Your Majesty

The impact of AI within the creative industry. What our partners say

The impact of AI within the creative industry - part I

Thought Leadership

The impact of AI within the creative industry - part I

Margot Gabel: passionate about connecting digital design with emotions

Margot Gabel Build in Amsterdam & Dutch Digital Design Curator

Interview

Margot Gabel Build in Amsterdam & Dutch Digital Design Curator

Christian Mezöfi from Dentsu Creative: loves detail and 3D design

Christian Mezöfi Dentsu Creative & Dutch Digital Design curator

Interview

Christian Mezöfi Dentsu Creative & Dutch Digital Design curator

Welcome ACE, Cut the Code, DotControl, Lava and Merlin Studio

welcome to five new partners

News

welcome to five new partners

Aurelija Mockeviciute: visual designer & Dutch Digital Design curator

Meet Aurelija Mockeviciute from Clever°Franke

Interview

Meet Aurelija Mockeviciute from Clever°Franke

To be a Robot Kitten: passionate about creative technology

Partner in the Spotlight: Robot Kittens

Interview

Partner in the Spotlight: Robot Kittens

Dutch Digital Design does Dutch Design Week 2023

Dutch Digital Design does Dutch Design Week 2023

Event

Dutch Digital Design does Dutch Design Week 2023

ADNIGHT 2023: we present to you the Dutch Digital Design route

Adnight - Dutch Digital Design route

Event

Adnight - Dutch Digital Design route

Erick de Jong: creative director, one of our curators, Japanophile

Curator's choice - Erick de Jong from Fonk

Interview

Curator's choice - Erick de Jong from Fonk
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Curator’s Choice: meet Giulia Principe & the work of Roelof Knol

Interview

Meet Capitola

Introducing you to one of our Dutch Digital Design curators. Our panel of creative experts who scout new digital and interactive work. Work that caught their eye, and - according to them - deserves to be in the spotlight. Together they select the amazing cases you will find on our Dutch Digital Design website, and are promoted on our social media channels - Instagram and LinkedIn - and other (international) media platforms like The Drum. This time it is Giulia Principe’s turn. Multimedia artist and art director at Amsterdam-based Capitola - an innovation-driven digital agency and one of our partner agencies. Giulia talks with us about her work, what drives her and why she loves the work of digital artist Roelof Knol.

Giulia’s journey - from Naples to Amsterdam

Born in Naples, Italy, and now living in Amsterdam. But why leave a beautiful country like Italy?

‘Jobs in tech were hard to find in Naples. So, after attending several creative media colleges in Naples, I went to the London Film Academy to fulfil my passion for film making and moving images. Here I was hoping to learn and find further ways to express myself visually. This was also the place where I became enthusiastic about editing and post-production, and got to grips with CGI (Computer Generated Imagery). A way to start combining storytelling and technology. However, London was not my place, and I moved to Amsterdam. A smaller city more suited to me and my way of living and working.

In Amsterdam I studied Game and Interactive Media Design at the SAE Institute. An institute that provides niche media programmes across the world. In 2014 I got myself an internship at EMS FILMS in Concept and Storyboard Art, and worked on a film called ‘Holland: Natuur in the Delta’.

However, my hunger for working with different media wasn’t fulfilled yet. I was amazed by all the things that could be done whilst editing. The world of media and technology was my oyster. There were so many applications. All the possibilities were insane. It felt like entering a different world. Like Alice in Wonderland: down the rabbit hole. Discovery after discovery.’

Giulia Principe at Capitola

What makes Giulia tick

‘Some people might describe me as hyperactive, but I just have a lot of passions and interests, and don’t want to miss out on any developments and changes in technology if it can help me create more beautiful things. It makes me want to keep searching for more. I am a curious person by nature, and there is a lot to explore. But I do, of course, also love to chill and relax. I practise yoga, love music, movies, travel and photography. I have my own dark room and am exploring ways to use sustainable chemicals to develop my images.

Work is one of my passions. It is fun. I love mixing the analogue and digital world. To keep looking for tools that are the best to do this. From digital design and interactive animation to VR/AR and AI - from visual concept and design to exploring how it all works - the technology behind it all.

And with all of this, I am going with the flow, and seeing where this is all taking me. Of course, I would love to keep working on digital projects, but I would like to focus on projects that can make a difference and have a cultural impact. This is also why it is great working at Capitola: they have a good balance between commercial and cultural projects. For example, the fab AR project for Move Amsterdam and an interactive experience for The Mauritshuis Museum. I think it is great that we can raise awareness for social and cultural events/issues/projects with the help of digital technology.

So what technologies are currently rocking my boat? I’m into all the opportunities extended reality is offering us, like AR, VR and AI. How software programs like Blender and AI integration with Adobe Products help me improve my workflow. Technology enables me to find and create shortcuts. It keeps me on my toes because I’m always looking for ways to improve the way I work and the output I create.

The Mauritshuis Museum - Capitola

Introducing Roelof Knol - digital artist

‘I first came across Roelof Knol’s work at the Nxt Museum - a museum dedicated to new media art - in 2021. Even though his installation ‘Connected’ was made before the COVID-19 pandemic, it was so relevant at that moment in time. Roelof created an incredibly impactful way to make people aware of their own private and shared space. How do we move together?

Each visitor is represented by an interactive visual on the floor, around their feet. This polygon merges together with other visitors’ polygons. Creating new networks of connections between visitors who are navigating through the exhibition. Turning private space into public space. Really impactful.

I then started following Roelof’s work. He is a new media artist in real-time interactive projection mapping. I don’t know him personally, but he is incredibly clever with technology, and pushes the boundaries of interactivity. Also highlighting that there is no interactivity without humans. He experiments with this human element: his art installations give total freedom to the user. Roelof won’t know exactly what his installation will look like: it is all down to the user. How the user interacts with it. He is a genuine source of inspiration to me. Using technology in a visually appealing way but always with a message. Do follow him on Instagram: roelofknol.’

Connected - Roelof Knol

Giulia & Capitola

‘Capitola’s mission is to create work that pushes the boundaries of technology, but always with a focus on creating something useful. We specialise in Augmented Reality, Mixed Reality and Virtual Reality, and are always searching for new technologies. A group of beautiful people. Driven. The perfect match for me: culturally and professionally.’

Capitola