Six leading agencies - part of the Dutch Digital Design foundation: Dept®, Media.Monks, Adventure Club, code d’azur, Verve and Dentsu Creative - are joining forces to offer the Dutch Digital Design route as part of ADNIGHT.
ADNIGHT is the ‘Museumnacht’ (read: Museum Night) of the Dutch advertising industry. This year, on Friday evening, 14th October, around 70 agencies are opening their doors to the public. To talent, students, marketeers, peers, enthusiasts, friends and other (professionally) interested parties.
Creativity and design have always played a prominent role in the Netherlands. Globally the Netherlands is also a major player when it comes to digital design. The aim of ADNIGHT is to offer an insight into the international advertising industry in Amsterdam. There will be workshops, talks, guided tours, networking drinks, as well as plenty of room for socialising, fun activities and other surprises. Finishing the night in style with an after-party at Paradiso. The previous event, held in 2019, welcomed more than 6,000 visitors.
Here's an overview of what each of the six Dutch Digital Design partner agencies will have on offer, as well as a route planner for the best way to swing by all six agencies on the night.
Adventure Club – ADventure night
This design and innovation studio founded in Finland - with offices in Helsinki, Amsterdam, Turku and Berlin - will share an insight into the often ‘chaotic process' when producing creative work.
‘Normally, we only show the shiny end product of what we make for our customers and users. But during ADventure Night we want to tell you the true story of working in the creative industry – from briefing to delivery. We’ve created an interactive experience that gives visitors access behind the scenes - behind the glossy facade of most ad agencies - and at the same time a look into the creative process. After all that ‘hard work’, there will be some drinks and music: work hard, play hard.’
Digital brand and experience company code d'azur - with offices in Amsterdam, Austin, Barcelona and Dubai - will focus on the future of a world where consumer behaviour is increasingly influenced by technology, data, communication and creativity.
Their programme includes the following themes: Design for a sustainable future - together with their client: electric car brand Polestar, Rise of the metaverse, The conscious machine is here! (Should we run and hide or celebrate?), A talk on modern AI, GPT3 and DALL-E and The future of experiences. In addition, there is also the opportunity to create your own digital artwork. Furthermore, in-house progressive techno DJ rebrånded will be in the house, as well as Dutch producer & singer-songwriter Martijn 'Tinus' Konijnenburg, aka Goldkimono.
The theme at Dentsu Creative Amsterdam (aka TAFKAD, or The Agency Formerly Known As dentsuACHTUNG!) will be the mysterious and exciting game of 'Ganbaru' which means 'determination’ in Japanese:
‘If working in advertising was a Japanese game show, you’d get a golden egg that represents your ‘golden idea’. And to win, you’d have to reach the finish line still holding your golden idea…Ganbaru!’
Intrigued? Go and see Dentsu Creative Amsterdam!
Address: Moermanskkade 85
Dept® – Behind the screens
Technology is increasingly 'infiltrating' and playing an important part in our daily lives. B Corp Dept® - with more than 3,500 employees in more than 30 locations on 5 continents - will let visitors look 'behind the motherboard':
‘Step inside our motherboard to take a look ‘Behind the Screens’, and explore the blurred borders between the physical and digital. Float through an infinite dimension of data to discover its endless possibilities. Expect edgy performances and experiences. Get yourself warmed up for the algo-rave – a boogie to the rhythm of live coding - and many more unexpected ways to awaken your senses and (re)spark connections.’
Media.Monks – MMultiverse: Everything, Everywhere All Ad Once
At Media.Monks - with 9,100 employees and 57 offices in 32 countries - the focus will be on digital innovation and topics like the metaverse. Visitors will be invited to enter the Monastery's Multiverse:
‘Discover and explore the Monks’ universe, and see how creative ideas take many forms within our various social, film and experiential departments. Each universe will be represented by installations, ambient media and pure entertainment. For one night only, access the MMultiverse and discover: Everything, everywhere, all Ad once!”
Address: Danzigerbocht 41C
Verve – Buried Treasures
And finally, digital branding agency Verve - with offices in The Hague and Amsterdam. They have recently joined United Playgrounds (UP) - a network of agencies offering services at the cutting edge of creativity, technology and data. They are sharing previously 'killed' ideas and giving them a new lease of life:
‘It happens to every creative: having ideas – often great ideas – that for one reason or another don’t see the light of day. It’s a crying shame!’
During ADNIGHT Verve will dust off these treasures and give them the TLC they deserve. One of the speakers: Kirsten Swensen who worked at WeTransfer for clients like Netflix and Gucci. In addition, designers - irrespective of age, gender, race or experience - can present their portfolio. There will also be screen printing of T-shirts - nice give-away!
Concluding the Verve night with drinks, DJs and dancing on the roof terrace - before the afterparty in Paradiso kicks off.
Address: Archangelkade 30B
The Dutch Digital Design route:
Start with an Uber, e-bike or, better still, an old-skool bike at:
Dept® in Amsterdam-Zuid at the Schinkel business park
Then go north, straight up to the Houthavens, where you’ll find Dentsu Creative, Media.Monks and Verve
Then it’s across the top, behind Central Station, to code d'azur on the Oostelijke Handelskade
Next get yourself to the centre of Amsterdam, to Adventure Club at Herengracht 444, around the corner from Koningsplein
Before finally screeching to a halt outside Paradiso on Leidseplein for the after-party
ADNIGHT Talent Program 'Way in' at Paradiso - with panel talks and personal stories about how people got into the industry - read more here, in Dutch: 3-5pm
All agencies are open from 6-11pm
ADNIGHT Afterparty in Paradiso – with DJ SP, Angelboy. Flexican, Lil' Vic (formerly vic crezee), Oishï, Eileen and MC VI: 11pm-4am