Dutch Digital Design
sharing the best
interactive work from
the Netherlands

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An atmospheric and beautifully crafted way to digitalise an album

Önnu Jónu Son

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Önnu Jónu Son

A totally immersive and playful, fun app experience

McDonald's Getaway Island

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McDonald's Getaway Island

Spending days at this beautifully crafted and innovative digital library

Americana

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Americana

A flawlessly implemented website with an eye-opening message

The Drop Store

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The Drop Store

Taking the world of hospitality to the next level, digitally

Be My Guest

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Be My Guest

A visually strong mix of digital storytelling & e-commerce

CL9UD

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CL9UD

Raising digital awareness: the decline in press freedom

The Erased font

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The Erased font

A sophisticated digital experience to explore an iconic museum online

foam.org

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foam.org

A visually stunning and impactful, interactive documentary

The Pollinators of Slovenia

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The Pollinators of Slovenia

A journey towards equality. Decoding gender-bias in AI

MissJourney

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MissJourney
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Dutch Digital Design.
Stories. News. Events.

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Christian Mezöfi from Dentsu Creative: loves detail and 3D design

Christian Mezöfi Dentsu Creative & Dutch Digital Design curator

Interview

Christian Mezöfi Dentsu Creative & Dutch Digital Design curator

Welcome ACE, Cut the Code, DotControl, Lava and Merlin Studio

welcome to five new partners

News

welcome to five new partners

Aurelija Mockeviciute: visual designer & Dutch Digital Design curator

Meet Aurelija Mockeviciute from Clever°Franke

Interview

Meet Aurelija Mockeviciute from Clever°Franke

To be a Robot Kitten: passionate about creative technology

Partner in the Spotlight: Robot Kittens

Interview

Partner in the Spotlight: Robot Kittens

Dutch Digital Design does Dutch Design Week 2023

Dutch Digital Design does Dutch Design Week 2023

Event

Dutch Digital Design does Dutch Design Week 2023

ADNIGHT 2023: we present to you the Dutch Digital Design route

Adnight - Dutch Digital Design route

Event

Adnight - Dutch Digital Design route

Erick de Jong: creative director, one of our curators, Japanophile

Curator's choice - Erick de Jong from Fonk

Interview

Curator's choice - Erick de Jong from Fonk

Curator’s Choice: meet Giulia Principe & the work of Roelof Knol

Curator’s Choice: meet Giulia Principe & the work of Roelof Knol

Interview

Curator’s Choice: meet Giulia Principe & the work of Roelof Knol

Partner in the Spotlight: Greenberry for socially responsible digital design

Partner in the Spotlight - Greenberry

Interview

Partner in the Spotlight - Greenberry

When Suzanne Visser & Dutch Digital Design did SXSW 2023

Dutch Digital Design at SXSW 23

Interview

Dutch Digital Design at SXSW 23
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The Dutch gaming industry:
a game changer

Special Feature

Talk to Remco
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Dutch Digital Design celebrates outstanding digital design from the Netherlands. So what is digital design exactly? And can you classify game design as digital design? Digital design emerged in the 1990s as a result of the revolutionary changes in computer technology. So, yes, in our view, game design is definitely part of digital design. You could even say that it was part of the very beginnings of digital design. Computer games were popular before we were even thinking about flashy websites and mobile apps. In this short article we would like to shine a light on the Dutch gaming industry. Because also within this industry the Dutch are known for creating distinctive work. We dare to experiment, innovate and push boundaries. Dutch gaming studios, like Guerrilla Games, are known all over the world. Something we, at Dutch Digital Design, are very proud of. Proud of the amazing digital design we create here in the Netherlands.

Setting the scene. The gaming industry is, as are many other industries, victim of a multitude of stereotypes. Lara Croft. Do we need to say any more? Or any of the female Marvel characters. Just imagine putting any male computer game characters in any of the poses or outfits that we see our favourite female characters in. But we’ve come to accept it, and might even like it. This didn’t stop Dutch game development company Guerrilla Games looking at their female characters a different way.

Introducing Aloy, the lead character, in role-playing game Horizon Zero Dawn - made in Amsterdam, by Guerrilla Games. Launched in 2017, the game has already sold more than 10 million copies worldwide. With a female hero that isn’t over-sexualised, Guerrilla Games has introduced a mindset change in the world of computer gaming. And it hasn’t done them any harm. It is one of PlayStation 4’s most popular games ever. With mixed gender teams and over 30 nationalities, Guerrilla Games felt it was time to develop a game that put an end to stereotypes, and would focus on the game play. Currently the global gaming world is in anticipation of Horizon Zero Dawn’s sequel: Horizon Forbidden West. With Aloy as the main protagonist again.

Guerrilla Games was founded back in 2001 - originally as Lost Boys Games - and is since 2005 part of Sony Interactive Entertainment (SIE). Employing more than 350 people. It is one of Europe’s leading game development companies. Its co-founder, Hermen Hulst, is now head of PlayStation Studio and formerly vice president of SIE. No mean feat for a Dutchman.

Another interesting personality in the Dutch but also global world of gaming, is Rami Ismael. Co-founder of Dutch independent game studio Vlambeer which he started with Jan Willem Nijman. Games like Ridiculous Fishing, Nuclear Throne and Super Crate Box have earned them numerous awards. But this wasn’t enough for Rami. He wants to make a difference in the world of gaming. Not only by developing great games, but by helping to improve the gaming industry when it comes to diversity. It earned him the Game Developers Choice Award in 2018. By becoming a spokesperson on the topic of diversity within the video game industry. Rami is currently travelling the world to support and enable game developers in less developed countries. Made possible by the money made from the games Vlambeer developed.

And although winning awards isn’t the be-all-end-all, we would also like to mention our BAFTA-nominated game developer Tomas Sala for his debut game The Falconeer - featured on our website a little while ago.

So, plenty to be proud of as the small country we are. Proud of Dutch game developers pushing boundaries. Whether political, gaming or stereotypical boundaries.

These are just a few from the amazing gaming melting pot here in the Netherlands. If you are a Dutch game developer, or know of any Dutch game designers or games worth mentioning on our Dutch Digital Design platform, please share it with us here. We have a brand new board member, Remco Dongor, who would love to chat about it with you. He is, amongst other things, a genuine gaming geek, and co-founder of Dutch advertising agency Kapooow - who are all about impact, inclusivity and interactivity. A proper introduction will follow soon.