We are very proud that one of our partner agencies, Dutch design agency Clever°Franke, has created the visual identity for the Eurovision Song Contest 2020, taking place in Rotterdam.
The Eurovision Song Contest started 10 years after the end of the Second World War, as a way of uniting Europe through music - with just seven countries participating. Each year it embraces new countries, and new talent. In May 2020, it will be held in Rotterdam, with a total of 41 countries participating. The show is being watched around the world by approximately 200 million people.
Clever°Franke joined forces with the Eurovision Song Contest organisation to design the 2020 visual identity. The agency developed a data-driven logo that honours the history of the song contest in a contemporary way, leaving room for future growth at the same time. By using software developed by the agency itself, along with historical data, they were able to design an iconic identity that brings the history of the Eurovision Song Contest to life in a truly unique way.
The vignette is an abstract representation of the flags of all countries participating in 2020. By adding the flags chronologically, in order of each country’s first Eurovision appearance, they created a colourful, abstract symbol.
The identity forms the visual basis for the international event in Rotterdam, including three shows (12, 14 and 16 May). It also symbolises the celebration of the 65th anniversary of the Eurovision Song Contest.