Dutch Digital Design
sharing the best
interactive work from
the Netherlands

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Digitally sailing through Gehry's Walt Disney Concert Hall

Sculpting Harmony

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Sculpting Harmony

A bold and deliciously playful brand experience about a fatty future

Hoxton Farms

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Hoxton Farms

Playful interaction and seriously crafted 3D animation

BrewDistrict24

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BrewDistrict24

Heritage and Innovation. Amazing immersiveness on a large scale

The Ellinikon Experience Centre

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The Ellinikon Experience Centre

An atmospheric and beautifully crafted way to digitalise an album

Önnu Jónu Son

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Önnu Jónu Son

A totally immersive and playful, fun app experience

McDonald's Getaway Island

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McDonald's Getaway Island

Spending days at this beautifully crafted and innovative digital library

Americana

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Americana

A flawlessly implemented website with an eye-opening message

The Drop Store

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The Drop Store

Taking the world of hospitality to the next level, digitally

Be My Guest

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Be My Guest

A visually strong mix of digital storytelling & e-commerce

CL9UD

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CL9UD
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Dutch Digital Design.
Stories. News. Events.

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Your Majesty: about branding and uniting the curious

Partner in the Spotlight: Your Majesty

Interview

Partner in the Spotlight: Your Majesty

The impact of AI within the creative industry. What our partners say

The impact of AI within the creative industry - part I

Thought Leadership

The impact of AI within the creative industry - part I

Margot Gabel: passionate about connecting digital design with emotions

Margot Gabel Build in Amsterdam & Dutch Digital Design Curator

Interview

Margot Gabel Build in Amsterdam & Dutch Digital Design Curator

Christian Mezöfi from Dentsu Creative: loves detail and 3D design

Christian Mezöfi Dentsu Creative & Dutch Digital Design curator

Interview

Christian Mezöfi Dentsu Creative & Dutch Digital Design curator

Welcome ACE, Cut the Code, DotControl, Lava and Merlin Studio

welcome to five new partners

News

welcome to five new partners

Aurelija Mockeviciute: visual designer & Dutch Digital Design curator

Meet Aurelija Mockeviciute from Clever°Franke

Interview

Meet Aurelija Mockeviciute from Clever°Franke

To be a Robot Kitten: passionate about creative technology

Partner in the Spotlight: Robot Kittens

Interview

Partner in the Spotlight: Robot Kittens

Dutch Digital Design does Dutch Design Week 2023

Dutch Digital Design does Dutch Design Week 2023

Event

Dutch Digital Design does Dutch Design Week 2023

ADNIGHT 2023: we present to you the Dutch Digital Design route

Adnight - Dutch Digital Design route

Event

Adnight - Dutch Digital Design route

Erick de Jong: creative director, one of our curators, Japanophile

Curator's choice - Erick de Jong from Fonk

Interview

Curator's choice - Erick de Jong from Fonk
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Product invention lab Handmade: pioneers in future products

Interview

More Handmade
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Let’s chat with one of the Netherlands’ best kept secrets, Dutch product invention lab Handmade. Based in Amsterdam and Singapore. Working with world-famous product makers like Mercedes-Benz, Amazon and Nike. Most of their projects: behind closed doors. Jeroen van Eijk and Matthijs Braamhaar, who founded the company in 2011, give us a scoop on their workings. Their goal: to be pioneers in future products - by developing cutting edge prototypes of first-of-its-kind products, non-stop. You read it here first!

CONFIDENTIAL. What can you share with us?

Due to the nature of our business, we cannot share or disclose anything about our client projects. We’re talking about the crown jewels – the core products – of these companies. Sometimes it takes 10 years to bring a product to market. If innovations leak, our clients might lose their competitive advantage. Still, we are incredibly proud of what our teams create.

So instead a look behind-the-scenes. We run our own Research & Development (R&D) in order to learn, and better ourselves. It’s in our DNA to push boundaries. To do what nobody has done before. This is how we build the expertise needed for the early stages of advanced product development - developing first-of-its-kind products by using new technologies. In everything we do, we anticipate what might happen in two, five, or even ten or twenty years.

Wow. So, how do you do this?

Handmade is a fairly unique collective of exceptionally talented designers, coders and makers. We don’t talk, we do. We put in the hours, develop our own tools, and re-invent our company every couple of years.

It’s how we, at Handmade, always stay one step ahead. Our skills allow us to work with any technology, enabling us to sculpt it into any user experience. We’re continuously evolving and improving. Progress is ingrained in our culture.

With our R&D programmes, we explore many possible futures, and almost directly start building interactive demos and making prototypes of first-of-its-kind products. We’re big on design through making. Things can get pretty advanced in terms of technology and engineering, but we never lose sight of the experience. Ultimately, what we deliver is a reference experience that becomes the ultimate example for going to market.

Now we’re curious. What do you make exactly?

We’re into a wide variety of things. From concept car interiors to future computing devices. From game controllers to XR workspaces. Sensing kitchen appliances to interactive clothing. A blend of digital and physical. We are experience design-driven. And we do all of this in-house.

The future. Moonwalkers.

Our R&D programme this year is called Moonwalkers – developing space suits. Our goal is to design and prototype an undergarment that can sense and guide human emotions, as well as an outer shell that becomes a human-to-robot interface.

It involves programmable fabric that can change shape, and flexible electronics that allow you to create soft robotic garments. That’s all we can say at the moment, but pretty cool stuff!

Handmade in one sentence.

We pioneer future products – to advance, enhance and delight.