Nishita Tamuly. Senior strategist at Dutch digital experience agency Your Majesty. Originally from Pune, India. A city in Western India, and known for the Aga Khan Palace, a memorial to the inspirational Mahatma Gandhi. History lesson over, now back to Nishita. How did she end up in the Netherlands? In a series of short interviews we would like to introduce you to some inspiring, creative ‘digital’ ladies who dared to leap into the unknown and made the Netherlands their home. We start with Nishita.
How Nishita ended up in the Netherlands
About six years ago Nishita decided she wanted to explore the world and step outside her comfort-zone. First port of call: the BIG apple, New York City. A pretty big leap from India, but at least as bustling. Here Nishita started her career as a strategist, and although she loved her job and NYC with all its endless opportunities, life was fast and the hours were crazy. Time for a little reflection. Was this the work-life balance she was after? In 2019 she decided to take yet another leap of faith to find out whether she could find that work-life balance here in the Netherlands.
Why Amsterdam, why the Netherlands?
The place feels vibrant, the people welcoming. Also, there are a lot of up-and-coming digital, creative agencies – it feels like the digital hub of Europe.
'An interesting place to be, in all aspects. People and agencies seem to thrive on creativity and diversity.'
Nishita is enamoured by the ‘balance in everything’ in the Netherlands. For example, the Dutch lifestyle and their attitude to work - resulting in a healthy work-life balance. But also the juxtaposition of their respect for traditional design and their love for modernity. That mixture, that diversity feels very Dutch to Nishita.
About our attitude to digital design
‘There seems to be a genuine interest and excitement to incorporate new technology in everything the Dutch do. There is a true intent to know ‘what’s next’. The Dutch are open-minded and entrepreneurial. Their openness feels native.’
This makes it easy for Nishita to share her experiences of the world, including her digital work experience in New York, but also about life in India.
‘There is a keenness to incorporate different views, to collaborate with each other. That attitude is inspiring.’
Inspired by
One of Your Majesty’s clients is The Fabricant, a Dutch digital-only fashion house – producing hyper-realistic digital fashion experiences.
'I was already fascinated by them when working in NYC, how exciting to find out that they are working with Your Majesty.'
Nishita feels truly inspired by the co-founder and creative director, Amber Slooten, who is so passionate about fulfilling her dream. A dream of producing digital-only fashion. Fashion that has no physical counterpart. You only wear it online. It is the ultimate in sustainable fashion. How does it work? Digital-only fashion is popular on social media channels, like Instagram and TikTok, and in gaming (fashion skins). But is also used for sampling purposes. It takes away the need to produce physical one-off samples. This is again more sustainable and also cost-reducing.