Dutch digital agency Dept - together with the multi-disciplinary Dogstudio - created the totally bewitching online Admire & Amaze campaign for De Bijenkorf. De Bijenkorf is the Netherlands’ biggest high-end department store - for style, beauty and fashion. Bringing their exclusive shopping experience to life for the festive season: a unique, digital 3D-experience.
Browsing De Bijenkorf’s webshop, visitors are surprised by a bee buzzing around. When clicking on the bee, they are redirected to the campaign’s website. The magical bee then guides visitors through an enchanting forest where they can add any of the campaign-exclusive products to their wish-list.
2D illustrations of the forest are layered within a 3D world - completely rendered in WebGL - and enhanced with sounds of the forest.
Together De Bijenkorf, Dept and Dogstudio have created an amazingly branded, fairytale-like online experience.
De Bijenkorf's inspiring world of fashion and style perfectly translated into a fairytale-style interactive experience. Great collaboration!