Dutch Digital Design
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An atmospheric and beautifully crafted way to digitalise an album

Önnu Jónu Son

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Önnu Jónu Son

A totally immersive and playful, fun app experience

McDonald's Getaway Island

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McDonald's Getaway Island

Spending days at this beautifully crafted and innovative digital library

Americana

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Americana

A flawlessly implemented website with an eye-opening message

The Drop Store

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The Drop Store

Taking the world of hospitality to the next level, digitally

Be My Guest

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Be My Guest

A visually strong mix of digital storytelling & e-commerce

CL9UD

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CL9UD

Raising digital awareness: the decline in press freedom

The Erased font

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The Erased font

A sophisticated digital experience to explore an iconic museum online

foam.org

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foam.org

A visually stunning and impactful, interactive documentary

The Pollinators of Slovenia

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The Pollinators of Slovenia

A journey towards equality. Decoding gender-bias in AI

MissJourney

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MissJourney
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Dutch Digital Design.
Stories. News. Events.

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Christian Mezöfi from Dentsu Creative: loves detail and 3D design

Christian Mezöfi Dentsu Creative & Dutch Digital Design curator

Interview

Christian Mezöfi Dentsu Creative & Dutch Digital Design curator

Welcome ACE, Cut the Code, DotControl, Lava and Merlin Studio

welcome to five new partners

News

welcome to five new partners

Aurelija Mockeviciute: visual designer & Dutch Digital Design curator

Meet Aurelija Mockeviciute from Clever°Franke

Interview

Meet Aurelija Mockeviciute from Clever°Franke

To be a Robot Kitten: passionate about creative technology

Partner in the Spotlight: Robot Kittens

Interview

Partner in the Spotlight: Robot Kittens

Dutch Digital Design does Dutch Design Week 2023

Dutch Digital Design does Dutch Design Week 2023

Event

Dutch Digital Design does Dutch Design Week 2023

ADNIGHT 2023: we present to you the Dutch Digital Design route

Adnight - Dutch Digital Design route

Event

Adnight - Dutch Digital Design route

Erick de Jong: creative director, one of our curators, Japanophile

Curator's choice - Erick de Jong from Fonk

Interview

Curator's choice - Erick de Jong from Fonk

Curator’s Choice: meet Giulia Principe & the work of Roelof Knol

Curator’s Choice: meet Giulia Principe & the work of Roelof Knol

Interview

Curator’s Choice: meet Giulia Principe & the work of Roelof Knol

Partner in the Spotlight: Greenberry for socially responsible digital design

Partner in the Spotlight - Greenberry

Interview

Partner in the Spotlight - Greenberry

When Suzanne Visser & Dutch Digital Design did SXSW 2023

Dutch Digital Design at SXSW 23

Interview

Dutch Digital Design at SXSW 23
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A fresh digital showcase of a sustainably impactful product

Apeel by

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Amsterdam-based digital experience agency Resn created a bold and enticing website, as well as a digital visual identity for Apeel. Apeel is a company that aims to reduce our global food waste problem by making an edible, plant-based coating that can be applied to fresh produce to extend its shelf life. The objective was to create a website that showcases the product in a way that is captivating and inspiring to Apeel's target audiences: retailers and consumers all across the world. Demonstrating how the product works as well as explaining its sustainability impact.

A quick Apeel explanation

Apeel’s proprietary coating is made from materials that are found in the skins and seeds of fruits and vegetables. It is edible, safe and tasteless. When applied to produce, it slows water loss and oxidation, which are the two main causes of spoilage.

What Resn created 

Apeel's identity was initially designed for the offline retail environment only. Resn expanded it for the digital domain. Their digital brand refresh amplified Apeel's existing brand guidelines and brought fresh flavours to the mix. With new photography, colours, illustrations and typography that appeals to consumers and retailers. 

The website shows users the product in action - virtually - by using simple animations that demonstrate the difference in shelf-life between unprotected foods and those protected with Apeel. With simple slide controls, users can see a side-by-side 3D animated comparison that shows how much longer their food lasts when protected with Apeel.

For users, the intuitive structure of the website allows a quick understanding of the Apeel basics before they dive deeper into the content.

For the techies amongst us

The website was built using Nuxt 3/Vue.js as well as Tailwind and GSAP for the animations.

For Apeel’s internal team, Resn developed a robust CMS that lets them easily create new, unique pages fast - with 85+ components and variations. This is all created with Storyblok content blocks, and edits are previewed in real time. 

The CMS was also built to be able to handle different languages in the future.

The Resn Apeel team & process

The team was compact, consisting of 7-8 members ranging from design, motion, development to production. A relatively small team for the size of the project - considering the amount of modules, implementation into CMS, and multiple rounds of QA - pre- and post-content population - to ensure each module looked and functioned correctly.

Since the project's timeline was relatively short, it was essential that the team was flexible. They paid close attention to the UX approach: carefully mapping out the entire experience at first, before defining a design and going to production. 

They ended up with a sitemap, UX, UI and a module list that the client can now use as a reference for all the modules Resn created against the CMS when they take over the site. 

Apeel then approved UI and dev built the modules, followed by piecing the pages together in the CMS. Resulting in this award-winning website with a fresh and bold design - perfectly showcasing and explaining how Apeel works and what its sustainable impact is.

Awards

Everything feels in balance, very good and fresh. Strong design in combination with good movement language.
Jort Boot - Dutch Digital Design curator & creative director Lama Lama
  • Awwwards, Developers Award 
  • Awwwards, Site of the Day