Dutch Digital Design
sharing the best
interactive work from
the Netherlands

Submit case

Jump to articles

From physical card to a sustainable, immersive digital experience

Nationale Bioscoopbon

by

Nationale Bioscoopbon

Next level immersiveness to create digital stand out within urban design

Studio D outstanding online presence

by

Studio D outstanding online presence

A stylish digital amalgamation of fashion, gaming & anime culture

ark8.net

by

ark8.net

Digitally sailing through Gehry's Walt Disney Concert Hall

Sculpting Harmony

by

Sculpting Harmony

Putting biotechnology mixed with lifestyle and fashion at the forefront

Normal Phenomena of Life

by

Normal Phenomena of Life

A bold and deliciously playful brand experience about a fatty future

Hoxton Farms

by

Hoxton Farms

Playful interaction and seriously crafted 3D animation

BrewDistrict24

by

BrewDistrict24

Heritage and Innovation. Amazing immersiveness on a large scale

The Ellinikon Experience Centre

by

The Ellinikon Experience Centre

An atmospheric and beautifully crafted way to digitalise an album

Önnu Jónu Son

by

Önnu Jónu Son

A totally immersive and playful, fun app experience

McDonald's Getaway Island

by

McDonald's Getaway Island
show all cases

Dutch Digital Design.
Stories. News. Events.

Jump to cases

Kamiel Meijers from 51North. Making the digital journey tangible.

Kamiel Meijers - Dutch Digital Design curator

Interview

Kamiel Meijers - Dutch Digital Design curator

Meet Merlin. What makes their work magical. Imagine. Code. Magic

Partner in the spotlight: Merlin Studio

Interview

Partner in the spotlight: Merlin Studio

Who's in charge of making AI more socially responsible?

AI and social responsibility. What our partners say.

Thought Leadership

AI and social responsibility. What our partners say.

Your Majesty: about branding and uniting the curious

Partner in the Spotlight: Your Majesty

Interview

Partner in the Spotlight: Your Majesty

The impact of AI within the creative industry. What our partners say

The impact of AI within the creative industry - part I

Thought Leadership

The impact of AI within the creative industry - part I

Margot Gabel: passionate about connecting digital design with emotions

Margot Gabel Build in Amsterdam & Dutch Digital Design Curator

Interview

Margot Gabel Build in Amsterdam & Dutch Digital Design Curator

Christian Mezöfi from Dentsu Creative: loves detail and 3D design

Christian Mezöfi Dentsu Creative & Dutch Digital Design curator

Interview

Christian Mezöfi Dentsu Creative & Dutch Digital Design curator

Welcome ACE, Cut the Code, DotControl, Lava and Merlin Studio

welcome to five new partners

News

welcome to five new partners

Aurelija Mockeviciute: visual designer & Dutch Digital Design curator

Meet Aurelija Mockeviciute from Clever°Franke

Interview

Meet Aurelija Mockeviciute from Clever°Franke

To be a Robot Kitten: passionate about creative technology

Partner in the Spotlight: Robot Kittens

Interview

Partner in the Spotlight: Robot Kittens
show all articles

A stylish digital amalgamation of fashion, gaming & anime culture

ark8.net by

View caseAgency
ark/8

Build in Amsterdam - a Dutch branding agency specialised in e-commerce - created a new brand identity and digital flagship store for ARK/8 - a luxury streetwear brand with roots in London and Tokyo. Inspired by sci-fi movies, anime and video games. Morphing these three worlds seamlessly into one fully immersive destination.

Who is ARK/8?

ARK/8 is a luxury streetwear brand with a dream to fuse high fashion and entertainment. Celebrating the beautiful art of gaming, anime and pop culture.

They strive for the highest standard in fabrics, manufacturing and design. Strongly believing that durability of design and the way garments are made are the best way to tackle overconsumption and waste. They reuse and recycle wherever they can. 

ARK/8's design philosophy is to blend the old with the new, the timeless with the hype, and ultimately build pieces that you will cherish for a very long time. 

The output by Build in Amsterdam

Build in Amsterdam provided strategic guidance, art direction and design services for overall brand development, as well as technical production and creative content direction for the new ark8.net. Merging two very different worlds: high fashion and cyberculture into a design language that can evolve and grow with the brand and its various collections.

They created a shape-shifting logotype - a font-based logo that focuses on the ARK/8 business name alone - and an infinity sign monogram. The typefaces that were selected are timeless with a touch of retro, and paired with sharp, angular shapes reminiscent of a video game interface layout.

ark/8 3

Behind the brief 

The agency's associate creative director Margot Gabel worked closely with the ARK/8 founder Dimitri van Eetvelde. Deep diving into what cyberculture really means.

A lot of research was done. Video game screenshots were captured. And inspiration was gathered from movie sequences and sets, game stats like Pokedex and old Xbox operating systems, as well as from famous neo-futurist concept artist Syd Mead. 

The outcome: a morphing destination where you can truly lose yourself. This was then also translated into the overall brand identity, UI language, content direction, packaging lines and more.

Content creation for ark8.net

The core of ark8.net is the Product Detail Page (PDP). Here the characters (models) are the true hero of the layout. It captures the visual essence of video game character selection screens. 

Build in Amsterdam wanted to adopt certain poses and attitudes. These were first developed and explained in extensive guidelines. Being present during the e-commerce photoshoot also ensured that the results would perfectly fit into the platform. For example, on set they would regularly test the shots directly in Figma mockups of the website. 

Build in Amsterdam always strives to create and curate content that complements their design vision for their clients.

ark/8 2

Design process

The agency strived for animations that are subtle, feel futuristic, but still familiar. Therefore, it was important for the team of developers to be involved from the early stages of the project: prototyping and testing animation to align with the brand's unique aesthetic. 

Cross-pollination between dev & design was encouraged, and resulted in numerous micro-interactions bringing layouts to life: panels morph into place when opened, transitions can glitch, and text appears in a staggered way as a minimalistic reinterpretation of early computer graphical interfaces.

Build in Amsterdam used the following tech stack: Next.js as framework, Shopify as e-commerce service, GSAP for the masks, Framer Motion for all animations, Styled-components for styling, Storybook for component view/presentation, and Storyblok for CMS.

Resulting in this stylish amalgamation of fashion, gaming, pop and anime culture. High five to Build in Amsterdam.

An e-commerce platform with a fitting aesthetic. Applied with playful details. Everything complements the product nicely!
Erick de Jong - Dutch Digital Design curator & creative director, Fonk

Awards

  • Site of the Day - Awwwards

  • Dev Award - Awwwards

  • Ecommerce Design Award

  • Featured on Numero Magazine