Amsterdam-based Antinomy Studio partnered with Blok - a brand new watch company based in New York City. Antinomy created a smooth and playful, custom-made e-commerce experience launching the Swiss-made kids' watch brand. Perfectly translating what Blok represents.
Blok is a D2C web-only selling brand. The brand’s goal is to bring kids’ watches to the highest level - design- and quality-wise. Without superheroes, fairies and bubblegum colours. They are built to take a beating, and last.
We are parents, overgrown kids, watch obsessives, do-ers. We are exploration-addicted and curious. We’re all of these things and more - enthusiastically, unapologetically and all-at-once.
Antinomy developed a playful web design that celebrates this feeling of being young. Truly on-brand.
Behind the scenes - the platform
The studio designed a headless Shopify* centred around Blok's first timepiece: the Blok 33. The site features image sequences that animate the Blok 33 and play as you scroll. This helps the user - parent or child - understand how the watch and the rotating bezel work.
*Headless commerce is the separation of a website's front end from its back-end e-commerce functionality. This type of architecture gives retailers more freedom to customise and build anything they want. Brands can update the front end without touching the back end.
Antinomy's design reflects the playfulness and functionality of the Blok 33’s rotating bezel. The e-commerce platform is a natural extension of the brand and its products - merging playfulness with usability and user experience.
The website was designed and developed in a way that any future product releases can be easily implemented. The content blocks can be modified by the client when launching new products.
Behind the scenes - the people
From a designer - in charge of the UX/UI and motion - and lead developer - who focused on integrating the headless Shopify solution into the web design, to a UI developer - in charge of front-end and animations - and producer for overal project management and client liaison.
The team behind this project was relatively small. The studio believes that working with a small team creates the best results as it makes communication easier, allows for transparency and no hierarchy.
Result: a playful and smooth e-commerce experience truly reflecting this fun, high quality watch brand - appealing to both kids and parents.
Awwwards Site of the Day
Awwwards Developer Award
Lovie Awards: Gold in Best Use of Animations and Motion Graphics
Awwwards' nomination for Best E-Commerce of the Year