Dutch Digital Design
sharing the best
interactive work from
the Netherlands

Submit case

Jump to articles

An atmospheric and beautifully crafted way to digitalise an album

Önnu Jónu Son

by

Önnu Jónu Son

A totally immersive and playful, fun app experience

McDonald's Getaway Island

by

McDonald's Getaway Island

Spending days at this beautifully crafted and innovative digital library

Americana

by

Americana

A flawlessly implemented website with an eye-opening message

The Drop Store

by

The Drop Store

Taking the world of hospitality to the next level, digitally

Be My Guest

by

Be My Guest

A visually strong mix of digital storytelling & e-commerce

CL9UD

by

CL9UD

Raising digital awareness: the decline in press freedom

The Erased font

by

The Erased font

A sophisticated digital experience to explore an iconic museum online

foam.org

by

foam.org

A visually stunning and impactful, interactive documentary

The Pollinators of Slovenia

by

The Pollinators of Slovenia

A journey towards equality. Decoding gender-bias in AI

MissJourney

by

MissJourney
show all cases

Dutch Digital Design.
Stories. News. Events.

Jump to cases

Christian Mezöfi from Dentsu Creative: loves detail and 3D design

Christian Mezöfi Dentsu Creative & Dutch Digital Design curator

Interview

Christian Mezöfi Dentsu Creative & Dutch Digital Design curator

Welcome ACE, Cut the Code, DotControl, Lava and Merlin Studio

welcome to five new partners

News

welcome to five new partners

Aurelija Mockeviciute: visual designer & Dutch Digital Design curator

Meet Aurelija Mockeviciute from Clever°Franke

Interview

Meet Aurelija Mockeviciute from Clever°Franke

To be a Robot Kitten: passionate about creative technology

Partner in the Spotlight: Robot Kittens

Interview

Partner in the Spotlight: Robot Kittens

Dutch Digital Design does Dutch Design Week 2023

Dutch Digital Design does Dutch Design Week 2023

Event

Dutch Digital Design does Dutch Design Week 2023

ADNIGHT 2023: we present to you the Dutch Digital Design route

Adnight - Dutch Digital Design route

Event

Adnight - Dutch Digital Design route

Erick de Jong: creative director, one of our curators, Japanophile

Curator's choice - Erick de Jong from Fonk

Interview

Curator's choice - Erick de Jong from Fonk

Curator’s Choice: meet Giulia Principe & the work of Roelof Knol

Curator’s Choice: meet Giulia Principe & the work of Roelof Knol

Interview

Curator’s Choice: meet Giulia Principe & the work of Roelof Knol

Partner in the Spotlight: Greenberry for socially responsible digital design

Partner in the Spotlight - Greenberry

Interview

Partner in the Spotlight - Greenberry

When Suzanne Visser & Dutch Digital Design did SXSW 2023

Dutch Digital Design at SXSW 23

Interview

Dutch Digital Design at SXSW 23
show all articles

For kids and parents: a playful, smooth online shopping experience

Blok by

View caseAgency

Amsterdam-based Antinomy Studio partnered with Blok - a brand new watch company based in New York City. Antinomy created a smooth and playful, custom-made e-commerce experience launching the Swiss-made kids' watch brand. Perfectly translating what Blok represents.

About Blok 

Blok is a D2C web-only selling brand. The brand’s goal is to bring kids’ watches to the highest level - design- and quality-wise. Without superheroes, fairies and bubblegum colours. They are built to take a beating, and last. 

We are parents, overgrown kids, watch obsessives, do-ers. We are exploration-addicted and curious. We’re all of these things and more - enthusiastically, unapologetically and all-at-once.

Antinomy developed a playful web design that celebrates this feeling of being young. Truly on-brand.

Behind the scenes - the platform

The studio designed a headless Shopify* centred around Blok's first timepiece: the Blok 33. The site features image sequences that animate the Blok 33 and play as you scroll. This helps the user - parent or child - understand how the watch and the rotating bezel work.

*Headless commerce is the separation of a website's front end from its back-end e-commerce functionality. This type of architecture gives retailers more freedom to customise and build anything they want. Brands can update the front end without touching the back end.

Antinomy's design reflects the playfulness and functionality of the Blok 33’s rotating bezel. The e-commerce platform is a natural extension of the brand and its products - merging playfulness with usability and user experience.

The website was designed and developed in a way that any future product releases can be easily implemented. The content blocks can be modified by the client when launching new products.

Behind the scenes - the people

From a designer - in charge of the UX/UI and motion - and lead developer - who focused on integrating the headless Shopify solution into the web design, to a UI developer - in charge of front-end and animations - and producer for overal project management and client liaison.

The team behind this project was relatively small. The studio believes that working with a small team creates the best results as it makes communication easier, allows for transparency and no hierarchy.

Result: a playful and smooth e-commerce experience truly reflecting this fun, high quality watch brand - appealing to both kids and parents.

Awards

  • Awwwards Site of the Day
  • Awwwards Developer Award
  • Lovie Awards: Gold in Best Use of Animations and Motion Graphics
  • Awwwards' nomination for Best E-Commerce of the Year