Dutch Digital Design
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A bold and deliciously playful brand experience about a fatty future

Hoxton Farms

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Hoxton Farms

Playful interaction and seriously crafted 3D animation

BrewDistrict24

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BrewDistrict24

Heritage and Innovation. Amazing immersiveness on a large scale

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The Ellinikon Experience Centre

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Önnu Jónu Son

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McDonald's Getaway Island

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Americana

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The Drop Store

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The Drop Store

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Be My Guest

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CL9UD

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CL9UD

Raising digital awareness: the decline in press freedom

The Erased font

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The Erased font
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Dutch Digital Design.
Stories. News. Events.

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Your Majesty: about branding and uniting the curious

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Partner in the Spotlight: Your Majesty

The impact of AI within the creative industry. What our partners say

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The impact of AI within the creative industry - part I

Margot Gabel: passionate about connecting digital design with emotions

Margot Gabel Build in Amsterdam & Dutch Digital Design Curator

Interview

Margot Gabel Build in Amsterdam & Dutch Digital Design Curator

Christian Mezöfi from Dentsu Creative: loves detail and 3D design

Christian Mezöfi Dentsu Creative & Dutch Digital Design curator

Interview

Christian Mezöfi Dentsu Creative & Dutch Digital Design curator

Welcome ACE, Cut the Code, DotControl, Lava and Merlin Studio

welcome to five new partners

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welcome to five new partners

Aurelija Mockeviciute: visual designer & Dutch Digital Design curator

Meet Aurelija Mockeviciute from Clever°Franke

Interview

Meet Aurelija Mockeviciute from Clever°Franke

To be a Robot Kitten: passionate about creative technology

Partner in the Spotlight: Robot Kittens

Interview

Partner in the Spotlight: Robot Kittens

Dutch Digital Design does Dutch Design Week 2023

Dutch Digital Design does Dutch Design Week 2023

Event

Dutch Digital Design does Dutch Design Week 2023

ADNIGHT 2023: we present to you the Dutch Digital Design route

Adnight - Dutch Digital Design route

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Adnight - Dutch Digital Design route

Erick de Jong: creative director, one of our curators, Japanophile

Curator's choice - Erick de Jong from Fonk

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Curator's choice - Erick de Jong from Fonk
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Playful interaction and seriously crafted 3D animation

BrewDistrict24 by

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Brewdistrict

Dutch creative digital agency De Jongens van Boven - based in the South-East of the Netherlands - collaborated with start-up brewing company BrewDistrict24. De Jongens created a smoothly animated, on-brand, fun and fresh website to launch this classic craft beer brand brewed without fuss.


A peek behind the brand

BrewDistrict24 classic craft beers are brewed without fuss. With just water, grain, yeast and hops. The brand returns to the essence where diverse and authentic flavours are created. Pure and honest. According to them and De Jongens: damn delicious. 

About the target audience

This is no longer about men with beards. The market has shifted, and craft beers are the beers to drink for everyone over 18. Beer drinkers are looking for special beers to drink and enjoy on special moments. BrewDistrict24 focuses on these special moments of spending quality time while enjoying a great beer. No fuss, pure and honest beers to enjoy the flavours and the moment.

brewdistrict 2

The online experience

De Jongens van Boven have created an online brand experience that matches the nature of these beers: smooth, playful, fun and without fuss. They also cleverly use the detail of the beer label designs by ROSH Studios. A fresh and clean design - including typography, 3D, easy navigation and smooth animations - that is very pleasing to the eye and easy to get used to. A great online representation of the brand. 

From a fun 'click the can' game and 'spin the wheel' animation to find your beer to beautifully crafted, animated 3D cans and a polished slider/carrousel with fab transition animation, to swipe through the beers.

brewdistrict 3

The BrewDistrict24 website is a great example of an online product experience where design, 3D animation and technology (including Three.js, GSAP, SWUP js, Lenis js) come together. A digital experience that encourages playful interaction. 

Fresh look-and-feel matches the packaging of the product pretty well. Lovely 3D animation and smooth transitions. The sexiness is in that slider.
Dutch Digital Design curators

Results

  • 10,000 organic visitors p/month - without any additional paid marketing
  • FWA of the day
  • CSS Design Awards - site of the day
  • CSS Winner - site of the day
  • Awwwards site of the day