Dutch Digital Design
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interactive work from
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Digitally sailing through Gehry's Walt Disney Concert Hall

Sculpting Harmony

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Sculpting Harmony

A bold and deliciously playful brand experience about a fatty future

Hoxton Farms

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Hoxton Farms

Playful interaction and seriously crafted 3D animation

BrewDistrict24

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BrewDistrict24

Heritage and Innovation. Amazing immersiveness on a large scale

The Ellinikon Experience Centre

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The Ellinikon Experience Centre

An atmospheric and beautifully crafted way to digitalise an album

Önnu Jónu Son

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Önnu Jónu Son

A totally immersive and playful, fun app experience

McDonald's Getaway Island

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McDonald's Getaway Island

Spending days at this beautifully crafted and innovative digital library

Americana

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Americana

A flawlessly implemented website with an eye-opening message

The Drop Store

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The Drop Store

Taking the world of hospitality to the next level, digitally

Be My Guest

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Be My Guest

A visually strong mix of digital storytelling & e-commerce

CL9UD

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CL9UD
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Dutch Digital Design.
Stories. News. Events.

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Your Majesty: about branding and uniting the curious

Partner in the Spotlight: Your Majesty

Interview

Partner in the Spotlight: Your Majesty

The impact of AI within the creative industry. What our partners say

The impact of AI within the creative industry - part I

Thought Leadership

The impact of AI within the creative industry - part I

Margot Gabel: passionate about connecting digital design with emotions

Margot Gabel Build in Amsterdam & Dutch Digital Design Curator

Interview

Margot Gabel Build in Amsterdam & Dutch Digital Design Curator

Christian Mezöfi from Dentsu Creative: loves detail and 3D design

Christian Mezöfi Dentsu Creative & Dutch Digital Design curator

Interview

Christian Mezöfi Dentsu Creative & Dutch Digital Design curator

Welcome ACE, Cut the Code, DotControl, Lava and Merlin Studio

welcome to five new partners

News

welcome to five new partners

Aurelija Mockeviciute: visual designer & Dutch Digital Design curator

Meet Aurelija Mockeviciute from Clever°Franke

Interview

Meet Aurelija Mockeviciute from Clever°Franke

To be a Robot Kitten: passionate about creative technology

Partner in the Spotlight: Robot Kittens

Interview

Partner in the Spotlight: Robot Kittens

Dutch Digital Design does Dutch Design Week 2023

Dutch Digital Design does Dutch Design Week 2023

Event

Dutch Digital Design does Dutch Design Week 2023

ADNIGHT 2023: we present to you the Dutch Digital Design route

Adnight - Dutch Digital Design route

Event

Adnight - Dutch Digital Design route

Erick de Jong: creative director, one of our curators, Japanophile

Curator's choice - Erick de Jong from Fonk

Interview

Curator's choice - Erick de Jong from Fonk
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A sophisticated digital experience to explore an iconic museum online

foam.org by

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Dutch digital branding agency Build in Amsterdam created a sophisticated online extension of the iconic photography museum Foam. An online environment enabling everyone to explore this wonderful museum - worldwide, 24/7. Connecting the various facets of Foam at the same time: their well-known magazine, extensive artwork collection, biennial Talent Call, podcasts, interviews and educational programmes.

Visiting a physical exhibition is a tangible experience - triggering various emotions. Build in Amsterdam embraced the digital realm, and applied many tools to trigger these emotions - from using colours and motion to typography and sounds.

The agency created a beautiful exploratory space to browse and discover (new) content - like walking around a physical exhibition.

Behind the scenes - the design process

Foam wanted to truly embrace the digital medium, and use the browser window in an unconventional way. Build in Amsterdam did not just want to replicate a physical exhibition space in 3D: a very popular format for online exhibitions during the COVID-19 pandemic lockdowns. Instead, the agency re-created the experience of wandering around a museum by using a horizontal scroll function. Replicating how visitors observe artworks and walk along exhibition walls in a physical museum.

Even though Foam's design language is minimalist and bold, using only one typeface, Build in Amsterdam still managed to add an element of surprise by introducing hover and/or scroll elements.

They also introduced the Foam iconography, using thin lines and elongated arrows - inspired by the signage in the museum itself. The iconic red banner displayed on the facade of the Foam building became the smart menu bar.

True to Foam's mission ‘All about photography’, the agency never cropped any artwork, and did not allow any typography to run across imagery/art. 

Very clever is the smart menu display showing only the relevant links or filters depending on the content you are viewing. 

Highlighting foam.org Connections

This section is loved by our Dutch Digital Design curators. It is constantly evolving, and the most experimental part of Foam.org. 

When you walk around an exhibition space, you do not always follow the prescribed route. You wander around. Build in Amsterdam wanted to replicate a similar feeling by staying away from the usual website call-to-actions like 'you may also like' or 'related articles'. Instead they introduced a web of visuals, podcast, text excerpts, etc. Connected to each other through key words that you will also find below the smart menu. Enabling the visitor to wander and explore freely. 

I love its playful yet sophisticated presentation of details. Lots to explore, interesting layouts and fluid animations. It perfectly reflects the vision of the FOAM museum itself. Dutch Digital Design Curators

Working with the Foam museum

Working closely with the Foam curators helped the agency to really get under the museum's skin, and understand and translate their needs.

When creating a new physical exhibition, walls are rebuilt and painted, art is displayed and lighting is adjusted. Knowing this, Build in Amsterdam offer the Foam team full online curatorship. With a wide range of modules that allow curators the same freedom as they would have in the offline world.

The Foam team uses the ‘Exhibition builder’ created within Storyblok - a content management system. They are able to choose and arrange chapters, special layouts and colour backgrounds - creating their own custom online exhibition space.

Foam - together with Build in Amsterdam - has created a truly hybrid museum experience. Extending the visitor experience in the museum with an appealing, interactive digital space.

Awards

  • Site of the Day - Awwwards
  • CSS winner
  • Featured on Land-book: website design inspiration gallery
  • Featured on Minimal Gallery: website inspiration