Swiss private bank Globalance is keen to increase transparency in the world of investment. Help people understand exactly what their money is doing. They are pioneers in sustainable investments, and are also paying close attention to a positive footprint in other activities. They asked Dutch data design and technology company Clever°Franke to help them do just that, to make abstract and complex financial data tangible. Clever°Franke created an innovative investment platform that provides new perspectives on the impact of investments on our planet: Globalance World.
The way people invest money has a big impact on the world. How it evolves. Until recently making financial profit has been the key incentive for the majority of investors. However, with the increasing urgency of global and environmental issues, long-term investments require a completely new approach. One that helps save the world through forward-looking, sustainable investments.
Clever°Franke defined and mapped the Globalance service blueprint, the diverse target audiences, their pain points and moments of opportunity. Subsequently, they put together a strategic roadmap in which they highlighted key design principles, opportunities and a long-term vision.
Result: Globalance World compares the financial performance of thousands of companies, as well as their impact on society, the environment and other areas. Interactive analyses of companies, but not entire portfolios, are available free of charge - through impactful, easy-to-read data visualisation. Resulting in a groundbreaking investment platform that engages, inspires and empowers - enabling investors to make sustainable investment decisions based on economic, societal and environmental indicators.
Although complicated content, UX keeps things clear, make it feel lightweight. Intriguing to see what direct effect money can have, how it can contribute to a better world by making conscious choices. Really hope this catches on!
- Client conversion ⬆︎ after two weeks
- Number of active users ⬆︎ after the first month
- Covered by Financial Times, Fast Company and Design Week