Dutch Digital Design
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An atmospheric and beautifully crafted way to digitalise an album

Önnu Jónu Son

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Önnu Jónu Son

A totally immersive and playful, fun app experience

McDonald's Getaway Island

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McDonald's Getaway Island

Spending days at this beautifully crafted and innovative digital library

Americana

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Americana

A flawlessly implemented website with an eye-opening message

The Drop Store

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The Drop Store

Taking the world of hospitality to the next level, digitally

Be My Guest

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Be My Guest

A visually strong mix of digital storytelling & e-commerce

CL9UD

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CL9UD

Raising digital awareness: the decline in press freedom

The Erased font

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The Erased font

A sophisticated digital experience to explore an iconic museum online

foam.org

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foam.org

A visually stunning and impactful, interactive documentary

The Pollinators of Slovenia

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The Pollinators of Slovenia

A journey towards equality. Decoding gender-bias in AI

MissJourney

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MissJourney
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Dutch Digital Design.
Stories. News. Events.

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Christian Mezöfi from Dentsu Creative: loves detail and 3D design

Christian Mezöfi Dentsu Creative & Dutch Digital Design curator

Interview

Christian Mezöfi Dentsu Creative & Dutch Digital Design curator

Welcome ACE, Cut the Code, DotControl, Lava and Merlin Studio

welcome to five new partners

News

welcome to five new partners

Aurelija Mockeviciute: visual designer & Dutch Digital Design curator

Meet Aurelija Mockeviciute from Clever°Franke

Interview

Meet Aurelija Mockeviciute from Clever°Franke

To be a Robot Kitten: passionate about creative technology

Partner in the Spotlight: Robot Kittens

Interview

Partner in the Spotlight: Robot Kittens

Dutch Digital Design does Dutch Design Week 2023

Dutch Digital Design does Dutch Design Week 2023

Event

Dutch Digital Design does Dutch Design Week 2023

ADNIGHT 2023: we present to you the Dutch Digital Design route

Adnight - Dutch Digital Design route

Event

Adnight - Dutch Digital Design route

Erick de Jong: creative director, one of our curators, Japanophile

Curator's choice - Erick de Jong from Fonk

Interview

Curator's choice - Erick de Jong from Fonk

Curator’s Choice: meet Giulia Principe & the work of Roelof Knol

Curator’s Choice: meet Giulia Principe & the work of Roelof Knol

Interview

Curator’s Choice: meet Giulia Principe & the work of Roelof Knol

Partner in the Spotlight: Greenberry for socially responsible digital design

Partner in the Spotlight - Greenberry

Interview

Partner in the Spotlight - Greenberry

When Suzanne Visser & Dutch Digital Design did SXSW 2023

Dutch Digital Design at SXSW 23

Interview

Dutch Digital Design at SXSW 23
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A mesmerising and
surreal e-commerce experience

Moooi - Defy Gravity by

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A great collaboration again between Dutch branding agency Build in Amsterdam - specialising in e-commerce - and Moooi - a Dutch international lifestyle and design company. The project was originally initiated during the pandemic when physical events were not possible. Therefore, an online launch to celebrate and reveal new products for Moooi was the only way. To raise awareness and lead visitors to moooi.com where they can also purchase Moooi's beautiful collection. 

However, as the first chapter 'Beauty Blooms' was such a success, the online campaign continued. Defy Gravity's imaginative and surreal online world is the second chapter, and showcases the Gravity Chandelier designed by British designer Paul Cocksedge.

The approach

Build in Amsterdam created a mesmerising online brand experience - through a cinematic eye. Each scroll brings visitors deeper into surreal dreamscapes with tentacular chandeliers, slithering wall-coverings and tickling scents as main characters. 

The agency built a responsive scroll-based WebGL experience with PixiJS, mixing GSAP animations, shader-powered transitions, image sequences and interactive soundscapes- created together with Amsterdam-based KLOAQ Audio Design.
(To totally submerge yourself in this experience, listen to the Defy Gravity-album by KLOAQ Audio Design on Spotify).

The underlying narrative is inspired by the name of the chandelier itself. Gravity guides the visitor’s imagination through the different scenes: the waterline flips over your screen, furniture hovers in what seems to be liquid air, decor elements assemble and re-arrange themselves like the many possible configurations of the chandelier.

Online brand experience

Moooi is all about 'A Life Extraordinary'. Their collection is original, unexpected, eclectic, rebellious and sophisticated. A perfect balance between commercial reality and culture.

The online brand experience follows this direction by adding a multi-sensory layer. It is a nod to Moooi’s physical flagship store where you can touch, listen and even smell everything.

Each chapter - Beauty Blooms, Defy Gravity and the third chapter Paper Play - follows a similar structure with a sequence of interior moods and transitional moments the visitor has to scroll through. However, the soundscapes, interactions and overall content is completely different for each chapter. If you look at the end of each chapter, they are hinting at the next chapter.


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