Dutch Digital Design
sharing the best
interactive work from
the Netherlands
From brand system to informative content and beautiful digital design
Zentry
by
Aesthetically captivating, smoothly built. A clean digital club experience
Radio Radio
by
Creating digital presence with bold, no code immersiveness
Ask Phill & Analogue Agency
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Sculpting a movement for morally ambitious firestarters
Case: The School for Moral Ambition
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From physical card to a sustainable, immersive digital experience
Nationale Bioscoopbon
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Next level immersiveness to create digital stand out within urban design
Studio D outstanding online presence
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A stylish digital amalgamation of fashion, gaming & anime culture
ark8.net
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Digitally sailing through Gehry's Walt Disney Concert Hall
Sculpting Harmony
by
Putting biotechnology mixed with lifestyle and fashion at the forefront
Normal Phenomena of Life
by
A bold and deliciously playful brand experience about a fatty future
Hoxton Farms
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Dutch Digital Design.
Stories. News. Events.
Introducing Morrow: change for good, hear the youth
Partner in the Spotlight: Morrow
Interview
Kamiel Meijers from 51North. Making the digital journey tangible.
Kamiel Meijers - Dutch Digital Design curator
Interview
Meet Merlin. What makes their work magical. Imagine. Code. Magic
Partner in the spotlight: Merlin Studio
Interview
Who's in charge of making AI more socially responsible?
AI and social responsibility. What our partners say.
Thought Leadership
Your Majesty: about branding and uniting the curious
Partner in the Spotlight: Your Majesty
Interview
The impact of AI within the creative industry. What our partners say
The impact of AI within the creative industry - part I
Thought Leadership
Margot Gabel: passionate about connecting digital design with emotions
Margot Gabel Build in Amsterdam & Dutch Digital Design Curator
Interview
Christian Mezöfi from Dentsu Creative: loves detail and 3D design
Christian Mezöfi Dentsu Creative & Dutch Digital Design curator
Interview
Welcome ACE, Cut the Code, DotControl, Lava and Merlin Studio
welcome to five new partners
News
Aurelija Mockeviciute: visual designer & Dutch Digital Design curator
Meet Aurelija Mockeviciute from Clever°Franke
Interview
A mesmerising and
surreal e-commerce experience
Moooi - Defy Gravity by
A great collaboration again between Dutch branding agency Build in Amsterdam - specialising in e-commerce - and Moooi - a Dutch international lifestyle and design company. The project was originally initiated during the pandemic when physical events were not possible. Therefore, an online launch to celebrate and reveal new products for Moooi was the only way. To raise awareness and lead visitors to moooi.com where they can also purchase Moooi's beautiful collection.
However, as the first chapter 'Beauty Blooms' was such a success, the online campaign continued. Defy Gravity's imaginative and surreal online world is the second chapter, and showcases the Gravity Chandelier designed by British designer Paul Cocksedge.
The approach
Build in Amsterdam created a mesmerising online brand experience - through a cinematic eye. Each scroll brings visitors deeper into surreal dreamscapes with tentacular chandeliers, slithering wall-coverings and tickling scents as main characters.
The agency built a responsive scroll-based WebGL experience with PixiJS, mixing GSAP animations, shader-powered transitions, image sequences and interactive soundscapes- created together with Amsterdam-based KLOAQ Audio Design.
(To totally submerge yourself in this experience, listen to the Defy Gravity-album by KLOAQ Audio Design on Spotify).
The underlying narrative is inspired by the name of the chandelier itself. Gravity guides the visitor’s imagination through the different scenes: the waterline flips over your screen, furniture hovers in what seems to be liquid air, decor elements assemble and re-arrange themselves like the many possible configurations of the chandelier.
Online brand experience
Moooi is all about 'A Life Extraordinary'. Their collection is original, unexpected, eclectic, rebellious and sophisticated. A perfect balance between commercial reality and culture.
The online brand experience follows this direction by adding a multi-sensory layer. It is a nod to Moooi’s physical flagship store where you can touch, listen and even smell everything.
Each chapter - Beauty Blooms, Defy Gravity and the third chapter Paper Play - follows a similar structure with a sequence of interior moods and transitional moments the visitor has to scroll through. However, the soundscapes, interactions and overall content is completely different for each chapter. If you look at the end of each chapter, they are hinting at the next chapter.
Awards & Features
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