Reflecting our need for continuous online interaction

Museum M+ commissioned Amsterdam-based digital artist collective Moniker - founded by Roel Wouters and Luna Maurer - to create Touch for Luck. Touch for Luck is the first digital commission for the recently opened mega-museum of visual culture in Hong Kong. The interactive and collaborative work gives visitors of touchforluck.com direct acces to the giant outdoor M+ facade.

Touch for Luck is an interactive digital experience that reflects our continuous, collaborative online presence, as well as the mechanics of social platforms designed to hook you to the screen through a game. It explores how we use digital spaces to enrich ourselves and seek fulfilment. The game explores the dangers of this online domain.

By touching your phone screen you connect to the luck-packed pond of fish - becoming a digital fish yourself, and allowing you to join up with others who are touching their phone screens simultaneously. Touch for Luck's motto: jump in the pond and swish that tail. Touch your screen. Touch for luck. Touch and never let go. The point of the game is to acquire lucky charms by touching the phone screen and never letting go.

The full view of the pond and all its digital fish is projected onto the enormous M+ Facade. It lights up at night, being one of the largest media facades in the world. At 65 metres tall by 110 metres wide, it is visible up to 1.5 kilometres away.

Curiosity tempts the brain to see what happens next. Highlighting exactly what Moniker intended: our obsessive need for continuous online presence and connectivity.