Dutch Digital Design
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An atmospheric and beautifully crafted way to digitalise an album

Önnu Jónu Son

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Önnu Jónu Son

A totally immersive and playful, fun app experience

McDonald's Getaway Island

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McDonald's Getaway Island

Spending days at this beautifully crafted and innovative digital library

Americana

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Americana

A flawlessly implemented website with an eye-opening message

The Drop Store

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The Drop Store

Taking the world of hospitality to the next level, digitally

Be My Guest

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Be My Guest

A visually strong mix of digital storytelling & e-commerce

CL9UD

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CL9UD

Raising digital awareness: the decline in press freedom

The Erased font

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The Erased font

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foam.org

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The Pollinators of Slovenia

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The Pollinators of Slovenia

A journey towards equality. Decoding gender-bias in AI

MissJourney

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MissJourney
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Dutch Digital Design.
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Christian Mezöfi from Dentsu Creative: loves detail and 3D design

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Interview

Christian Mezöfi Dentsu Creative & Dutch Digital Design curator

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welcome to five new partners

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Meet Aurelija Mockeviciute from Clever°Franke

Interview

Meet Aurelija Mockeviciute from Clever°Franke

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Interview

Partner in the Spotlight: Robot Kittens

Dutch Digital Design does Dutch Design Week 2023

Dutch Digital Design does Dutch Design Week 2023

Event

Dutch Digital Design does Dutch Design Week 2023

ADNIGHT 2023: we present to you the Dutch Digital Design route

Adnight - Dutch Digital Design route

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Adnight - Dutch Digital Design route

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Curator's choice - Erick de Jong from Fonk

Interview

Curator's choice - Erick de Jong from Fonk

Curator’s Choice: meet Giulia Principe & the work of Roelof Knol

Curator’s Choice: meet Giulia Principe & the work of Roelof Knol

Interview

Curator’s Choice: meet Giulia Principe & the work of Roelof Knol

Partner in the Spotlight: Greenberry for socially responsible digital design

Partner in the Spotlight - Greenberry

Interview

Partner in the Spotlight - Greenberry

When Suzanne Visser & Dutch Digital Design did SXSW 2023

Dutch Digital Design at SXSW 23

Interview

Dutch Digital Design at SXSW 23
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A flawlessly implemented website with an eye-opening message

The Drop Store by

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A great collaboration between Dutch creative experience agency Neverland, Plant, Publicis and OWOW. Neverland developed the creative concept for the playful but also eye-opening webshop for The Drop Store campaign. An initiative from the Ministry of Foreign Affairs of the Netherlands. Showing a dystopian market for a world in water crisis. Raising awareness of the possibility of a water crisis for all of us, and how water affects everyone and everything. 

The objectives and target audience

The main objective was to get at least 30 million views, and reach an audience that does not yet have the threat of a water crisis top of mind. 

Making this audience understand that part of our world is already in a water crisis, affecting approximately 1.2 billion people. A daily reality for some already, but one that will affect us all in the near future. A scary fact: if we don't act now, more than half of humanity will struggle - by 2050 - to get enough water to meet their needs for at least one month a year.

The main target audience are partner organisations who are able to create an even broader reach. The indirect target audience: the end-user - the general public. Asking all to share this story, in order for people to understand the real value of water, and for decision makers to manage water better.

Behind the scenes - the output and creative process

As mentioned, this project was a collaboration between Neverland, Plant, Publicis and OWOW. Together they created the following output:

  • A range of 20 new products highlighting the amount of water used in this dystopian world
  • A dystopian online shopping experience for these products, as well as the story behind the campaign
  • A social media kit to be downloaded and used by third parties

The direct and cynical tone of voice of the information on the packaging and throughout the entire campaign and website was used to symbolise transparency - emphasising how the next generation might feel if we continue as we are.  

The e-com environment was developed as a true-to-life online shop for the next generation living in this dystopian world. With category overviews, product detail pages and add-to-baskets. 

Each product detail page will tell you exactly what the impact of a specific product is. For example, to buy 0.5 litres of regular water in a plastic bottle, it takes 7 litres to make a plastic bottle. Or baking a loaf of bread will need 460 litres of water. These figures are given as product information. Through the product description and user reviews the agency could really deliver The Dropstore 'act-now' tone of voice.

Behind the scenes - the team

Neverland had a dedicated team with a strategist, two copywriters, a digital art director, motion designer and producer. Together with the development team of OWOW - containing of two UI/UX designers and a full stack developer - the agency worked back to back for 12 weeks.

Behind the scenes - an insight

As this is an initiative from the Ministry of Foreign Affairs, Neverland had to consider how to carefully tackle the subject of donations. Who takes care of the payments? Where can people donate? Etc. This is why the first call to action on the website (on the hero image) is ‘Act Now’, clicking through to the different projects you can contribute to - but in a subtle and legal way.

Results

  • More than 52 million people were reached
  • Visitors from more than 150 countries worldwide
  • 700 commitments towards a water-secure world
  • Silver Lamp (Art Direction), Dutch Creativity Awards 2023
  • SOTD at the Awwwards
  • SOTD at FWA
  • Shortlisted for Cannes Lions 2023

Hands up to this impactful, eye-opening project - loved by our Dutch Digital Design curators: 

This concept is both impactful and flawlessly implemented! With a great touch of irony. Aurelija Mockevičiūtė - Dutch Digital Design curator and visual designer at CLEVER°FRANKE