Dutch Digital Design
sharing the best
interactive work from
the Netherlands

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An atmospheric and beautifully crafted way to digitalise an album

Önnu Jónu Son

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Önnu Jónu Son

A totally immersive and playful, fun app experience

McDonald's Getaway Island

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McDonald's Getaway Island

Spending days at this beautifully crafted and innovative digital library

Americana

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Americana

A flawlessly implemented website with an eye-opening message

The Drop Store

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The Drop Store

Taking the world of hospitality to the next level, digitally

Be My Guest

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Be My Guest

A visually strong mix of digital storytelling & e-commerce

CL9UD

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CL9UD

Raising digital awareness: the decline in press freedom

The Erased font

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The Erased font

A sophisticated digital experience to explore an iconic museum online

foam.org

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foam.org

A visually stunning and impactful, interactive documentary

The Pollinators of Slovenia

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The Pollinators of Slovenia

A journey towards equality. Decoding gender-bias in AI

MissJourney

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MissJourney
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Dutch Digital Design.
Stories. News. Events.

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Christian Mezöfi from Dentsu Creative: loves detail and 3D design

Christian Mezöfi Dentsu Creative & Dutch Digital Design curator

Interview

Christian Mezöfi Dentsu Creative & Dutch Digital Design curator

Welcome ACE, Cut the Code, DotControl, Lava and Merlin Studio

welcome to five new partners

News

welcome to five new partners

Aurelija Mockeviciute: visual designer & Dutch Digital Design curator

Meet Aurelija Mockeviciute from Clever°Franke

Interview

Meet Aurelija Mockeviciute from Clever°Franke

To be a Robot Kitten: passionate about creative technology

Partner in the Spotlight: Robot Kittens

Interview

Partner in the Spotlight: Robot Kittens

Dutch Digital Design does Dutch Design Week 2023

Dutch Digital Design does Dutch Design Week 2023

Event

Dutch Digital Design does Dutch Design Week 2023

ADNIGHT 2023: we present to you the Dutch Digital Design route

Adnight - Dutch Digital Design route

Event

Adnight - Dutch Digital Design route

Erick de Jong: creative director, one of our curators, Japanophile

Curator's choice - Erick de Jong from Fonk

Interview

Curator's choice - Erick de Jong from Fonk

Curator’s Choice: meet Giulia Principe & the work of Roelof Knol

Curator’s Choice: meet Giulia Principe & the work of Roelof Knol

Interview

Curator’s Choice: meet Giulia Principe & the work of Roelof Knol

Partner in the Spotlight: Greenberry for socially responsible digital design

Partner in the Spotlight - Greenberry

Interview

Partner in the Spotlight - Greenberry

When Suzanne Visser & Dutch Digital Design did SXSW 2023

Dutch Digital Design at SXSW 23

Interview

Dutch Digital Design at SXSW 23
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A sustainable, serverless website
for a great cause

The Ocean Cleanup by

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The Ocean Cleanup is a non-profit organisation - based in the Netherlands. Their mission is big and ambitious, but necessary and very worthwhile: to develop advanced and innovative technologies to get rid of plastic in the world oceans and rivers. In 2016 The Ocean Cleanup website was launched. A collaboration between Dutch creative digital agency GRRR and The Ocean Cleanup. A collaboration that is still going strong. Together they work on all forms of communication and digital products like infographics, web pages, interactive tools, design, UX, UI, as well as signage, communication and support during events.

Their biggest objective: to keep the different target audiences informed and involved. About any progress and updates regarding the process of The Ocean Cleanup globally. To ensure continued support, enabling The Ocean Cleanup to keep going with the great work that they are doing.

Purpose of the website

The website fulfils a crucial role in keeping different audiences involved:

  • Enabling people to support The Ocean Cleanup by making a donation, becoming a partner or purchasing official merchandise
  • Recruiting talen to join a team of out-of-the-box thinking employees
  • Spreading The Ocean Cleanup's mission worldwide

GRRR’s focus is to make this complex material easy to understand, captivating and easily accessible: through infographics and maps like Trask Tracker, Plastic Journey, Citizen Science, as well as a clean and simple explanation of the River and Ocean systems

Digital technology

The Ocean Cleanup website is a high traffic website. Therefore, GRRR wanted to make a sustainable choice for the architecture of this site. It had to be fast, but also reliable, able to handle large spikes in traffic.

The Ocean Cleanup website is not built on a traditional web server. It functions on a serverless web architecture by using several micro web services. This set up allows for more efficient energy usage, and, therefore, limits the CO2 emissions of the website.

Also, all pages of the website are generated statically. This means that the website can handle peaks of high traffic at any time. Other advantages are that it makes the website faster, cheaper and safer.

As the team of The Ocean Cleanup is a tech-savvy bunch - who don’t shy away from administering rich content - a nice, clean CMS with rich content editing options is required to enable them to create their content. GRRR implemented a design system that is easy to upscale - preventing any content migration in the future.

Want to geek out and read even more about this? Have a look here: https://grrr.tech/posts/2019/case-study-serverless-architecture-for-the-ocean-cleanup/

The Ocean Cleanup think and act big. Expecting the same from us. Sharing all types of data for us to visualise. Great to be able to contribute to their greater good.

Results

Fundraising: the website is the most important tool to attract funding. The Ocean Cleanup has raised more than €35m. Helping them grow their team of engineers and researchers to further evolve their technology

Talent acquisition: helping to attract scarce technical talent. The Ocean Cleanup team has grown to 120 technical engineers

Information source: offering detailed and easy to understand up-to-date information suitable for each target audience - from fans and media to scientists and financiers

Live 24/7 - especially at time critical moments like the launch of The Interceptor in 2019 when the site became a real-time data dashboard. Able to handle peaks of traffic due to worldwide media attention, but still ensuring a low CO2 emission