To better understand today’s childhood, UNICEF and Gallup Inc. conducted a global survey providing insights into how young people view our fast-changing world. UNICEF surveyed 22,043 people in 21 countries around the world. They asked Dutch data design and technology agency Clever°Franke to turn their lengthy survey results into meaningful and compelling digital stories: the Changing Childhood project.
The agency created a microsite - exploring each survey theme and presenting results as short micro-stories. Designing and developing an immersive, engaging and intuitive experience. Guiding the user through the key findings from the survey in a playful and colourful way. Making it inviting and easy to understand - perfect for a young target audience.
The website is available in 10 languages, and visited by users all over the world. Top countries: India, Argentina, Algeria, Bangladesh, Mexico, Columbia, Tunisia, Peru, Philippines, Nepal.
According to the Office of Global Insight and Policy, UNICEF: 'Clever°Franke infused the complex project with energy and creativity. They communicated clearly and kept everything on track. The process has been collaborative, fun, and satisfying. We now have a beautiful, inspiring website that showcases our data and engages users .'
The playful interchange between text, visuals and interactive data creates a perfect mix to showcase and share reports like this.