Independent design agency Your Majesty was asked by FILA to help launch FILA EXPLORE - a new category - globally. With a rising demand for outdoor-inspired streetwear, FILA introduced EXPLORE - an outdoor collection with design elements that pay homage to FILA's mountaineering history.
The agency created an eye-catching site, appealing in style and functionality to its street-cred audience - perfectly translating the collection's look and feel. Driving traffic to FILA's local e-commerce sites. Filaexplore.com was part of a global campaign, covering New York, Los Angeles, Seoul, Beijing, Guangzhou, Mumbai, Santorini and Tokyo.
The EXPLORE collection consists of four fashion stories - canyon, forest, mountain and elements. Online, each story has its own immersive visual language - brought to life through four corresponding motion graphics.
Great website to EXPLORE. Off the beaten track when it comes to style and UX. Still perfectly in line with the brand's image.
- 36% click-through rate to local e-commerce sites
- Awwwards' Site of the Day, Mobile Excellence Award and Developer Award
- Coverage on Highsnobiety, Hypebeast, Teen Vogue
- Featured at Webpick of the Day by Communication Arts