Each month we will introduce you to one of our partner agencies in Partner in the Spotlight. Giving you a look behind the scenes. Sharing some Dutch digital design insights. Or telling you about something that they believe the world needs to know. This is our first edition and Resoluut’s turn. Resoluut is a strategic design agency, specialising in strategy, visual identity, experiences and design systems - based in Amsterdam. We chat with Jasper Tempel - creative director and managing partner - and Rory de Graaf - operations director and managing partner. The agency just celebrated their 12.5th
anniversary by launching a brand new identity. A great reason for us to find out what Resoluut is all about.
A little more about Jasper, Rory and Resoluut.
Jasper has been at Resoluut since 2017. He joined as a strategist, and is now creative director. Two years ago he was joined by Rory - who looks after their business operations and commercial side of things. They became co-owners in 2021. Ready to take the next step for Resoluut.
As a strategic design agency, Resoluut’s mantra for just over 12 years was digital first: bringing brands to life digitally. Creating digital products that are functional but also bring the brand’s personality to life. At the time this was a good starting point as it reminded brands to consider digital right from the start - as part of a complete brand experience, not just as an after-thought. However, as times are changing and digital is no longer new to the world, it is time for Resoluut’s next move.
Now let's Jasper and Rory do the talking:
From digital first to new emotions.
'Digital is still incredibly important, and functionality still key. However, people expect brands to offer more than functionality and convenience only. People want to connect with products and brands that they can relate to. They are looking for an emotional connection. So, what do we need to do in order to create an experience that’s unique and connects with people emotionally? Why would people remember a brand, service or product?
A brand needs to share with you who they are, showing you their personality. They need to make you feel. They need to connect with you. On every level.
It is our job at Resoluut to help brands create an emotional connection. To find a balanced interaction between convenience, functionality and emotion. This interaction will create a brand/user/customer experience that stands out. Authenticity, transparency and honesty are all key to creating such an experience.
Together we will trigger emotions and bring a brand’s personality to life. Creating emotional connections and, subsequently, building sustainable relationships - with customers and workforce.'
New emotions
'We, at Resoluut, are ready for a new step in our design agency career, and want to share this with the world. Who we are and what we do. We are open and transparent, determined and strong, empathetic and passionate. We listen. Connecting emotions and functionality, in order to create new emotional experiences together.
Our new identity represents this: minimalistic - when we need to be in order to put our clients’ personality at the forefront, strong and determined - when we represent ourselves. Dynamic - to show and share that we know how to create different types of emotion. Still and always Resoluut.
New emotions are also present when clients approach us to take a new step. Together we explore what feelings and emotions are triggered - to take it to the next level.'
Resoluut’s view on Dutch Digital Design
'Like Resoluut’s work, most Dutch digital design is open and transparent as well as functional. Functional design is always our base. From that starting point, we experiment to create something new. It is never just about aesthetics. Also, our Dutch determined and down-to-earth attitude gets us far. We are never shy to experiment and share those experiments with the world. We like to interact with people. Probably because we are a small country. A small country that plays a big role in the design world. Something to be proud of.
Dutch Digital Design - the foundation - give us and other digital design agencies a platform to share our work with potential clients, and to attract up-and-coming talent - globally. It is also a great platform to share experiences and knowledge with peers. Together we can share Dutch digital design - at home and abroad.'