Dutch Digital Design
sharing the best
digital work from
the Netherlands

Submit case

Jump to articles

A mesmerising and surreal e-commerce experience

Moooi - Defy Gravity


Facial Recognition Technology and our right to privacy

Inside the NYPD's surveillance machine


Looking at audiovisual archives: understanding AI technology

Through Artificial Eyes


An NFT digital fashion auction for a meaningful cause



Immerse yourself digitally in the ancient empire of Persia

Persepolis Reimagined


Understanding your feelings and emotions with the help of emojis

feelee app


A sustainable, serverless website for a great cause

The Ocean Cleanup


Reflecting our need for continuous online interaction

Touch for Luck


Turning data into meaningful and compelling stories

Unicef's Changing Childhood project


A new way of walking: immerse yourself virtually in fab shoes

Manolo Blahnik Archives


show all cases

Dutch Digital Design.
Stories. News. Events.

Jump to cases

Partner in the Spotlight: Born05 - bringing back real digital

Partner in the Spotlight - Born05


Meet our heads of curation: sharing impactful digital design

Dutch Digital Design Heads of Curation

Dutch Digital Design

Join the Dutch Digital Design route during ADNIGHT

Dutch Digital Design route during ADNIGHT


Partner in the Spotlight: Rōnin, designed different from the start

Partner in the Spotlight: Rōnin


Partner in the Spotlight: IN10’s DNA = positive change

Partner in the Spotlight: IN10


Partner in the Spotlight: International ambitions - with Verve

Partner in the Spotlight: Verve


Partner in the Spotlight: diverse and inclusive with Bravoure

Partner in the Spotlight: Bravoure


Partner in the Spotlight: the Adventure Club culture

Partner in the Spotlight: Adventure Club


World Earth Day 2022: ecological artist Thijs Biersteker

World Earth Day 2022: Thijs Biersteker - ecological artist


SXSW: 'The Future of Experiences' presented by Dutch agencies

SXSW event: The Future of Experiences


show all articles

SXSW: 'The Future of Experiences' presented by Dutch agencies

SXSW event

After two years, Dutch Digital Design was back at the SXSW stage with six representatives of its partner agencies. ‘The Future of Experiences’ was an afternoon full of inspiration, where speakers shared their views on the future and developments of interactive experiences, such as the metaverse.

Almost 200 visitors attended the event on 14 March at the grounds of the famous South by South West (SXSW) festival in Austin, Texas. Dutch Digital Design is a regular host at SXSW and it surely made a great comeback this year as the festival went back to its original physical format. See some pictures here and a great video with a recap here.

Part of the Dutch trade mission

The Dutch Digital Design event was part of the Dutch trade mission New Dutch Wave, which was supported by CreativeNL. The session was moderated by Claartje Vogel (journalist) and Bert Hagendoorn (Dutch Digital Design). At the start of the event, the Dutch strength of collaboration with each other was emphasized. Examples included this very event, the work of the Dutch Digital Design foundation, the trade mission, and various collaborations with other missions.

Six speakers presenting

Ruben van Bambost (Fabrique) kicked off the day by using examples to discuss the opportunities for design that is better suited to people. He was followed by Esther O'Callaghan (Hundo), who talked about the future of working, Generation Z and the metaverse. Dani Polak (code d'azur) presented how combining creativity and technology can bring magic to projects. Cees Dingler (Capitola) showed strong examples of the possibilities with AR and VR. Arne Koefoed (Wink) presented the Feelgood Fireworks project and his view on future experiences, after which Viet Hoang (Your Majesty) discussed the future of fashion in the metaverse.

Panel and networking
The second part of the event was a panel that further explored the topic. Led by Claartje Vogel, it included panelists Karlijn Marchildon (VanMoof), Constantine Gavrykov (Adidas), Michael Valentin (of Danish agency Signifly) and Mia Berggren (leading Swedish agency North Kingdom). They shared take-aways from the presentations and their own views on the future. The day concluded with a networking reception with all attendees.

Dutch collaboration
New Dutch Wave presented itself this edition in the form of a touring company, which makes it easy to connect with international visitors. In order to realize this, New Dutch Wave worked closely with fellow international delegations from Germany, Austria, Denmark, UK and Canada. This led to a multi-day programme with numerous events, in which Dutch participants could connect with each other, but especially with international contacts.