Resn created an interactive data lab for Adidas Speedfactory – digitally crafted shoes. The installation showcases that using personal data to produce truly customised footwear isn’t scary or time consuming: it is fast and super easy.
The agency developed five interactive installations (in sea containers) for Adidas, visiting six different cities. The installations did not only demonstrate how shoes will be manufactured by Adidas in the future, but also gave a sneak preview into the future of personalised clothing in fashion retail.
Great installation, visuals and technology taking you through the story.
- 285 million online impressions
- 17,000 visitors in 6 cities, across 5 continents
- 4.68 million social engagements
- CSS Design Award
- Best Design Award, Site Of The Day at The FWA