Dutch Digital Design
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Putting biotechnology mixed with lifestyle and fashion at the forefront

Normal Phenomena of Life

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Normal Phenomena of Life

Digitally sailing through Gehry's Walt Disney Concert Hall

Sculpting Harmony

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Sculpting Harmony

A bold and deliciously playful brand experience about a fatty future

Hoxton Farms

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Hoxton Farms

Playful interaction and seriously crafted 3D animation

BrewDistrict24

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BrewDistrict24

Heritage and Innovation. Amazing immersiveness on a large scale

The Ellinikon Experience Centre

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The Ellinikon Experience Centre

An atmospheric and beautifully crafted way to digitalise an album

Önnu Jónu Son

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Önnu Jónu Son

A totally immersive and playful, fun app experience

McDonald's Getaway Island

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McDonald's Getaway Island

Spending days at this beautifully crafted and innovative digital library

Americana

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Americana

A flawlessly implemented website with an eye-opening message

The Drop Store

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The Drop Store

Taking the world of hospitality to the next level, digitally

Be My Guest

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Be My Guest
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Dutch Digital Design.
Stories. News. Events.

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Who's in charge of making AI more socially responsible?

AI and social responsibility. What our partners say.

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AI and social responsibility. What our partners say.

Your Majesty: about branding and uniting the curious

Partner in the Spotlight: Your Majesty

Interview

Partner in the Spotlight: Your Majesty

The impact of AI within the creative industry. What our partners say

The impact of AI within the creative industry - part I

Thought Leadership

The impact of AI within the creative industry - part I

Margot Gabel: passionate about connecting digital design with emotions

Margot Gabel Build in Amsterdam & Dutch Digital Design Curator

Interview

Margot Gabel Build in Amsterdam & Dutch Digital Design Curator

Christian Mezöfi from Dentsu Creative: loves detail and 3D design

Christian Mezöfi Dentsu Creative & Dutch Digital Design curator

Interview

Christian Mezöfi Dentsu Creative & Dutch Digital Design curator

Welcome ACE, Cut the Code, DotControl, Lava and Merlin Studio

welcome to five new partners

News

welcome to five new partners

Aurelija Mockeviciute: visual designer & Dutch Digital Design curator

Meet Aurelija Mockeviciute from Clever°Franke

Interview

Meet Aurelija Mockeviciute from Clever°Franke

To be a Robot Kitten: passionate about creative technology

Partner in the Spotlight: Robot Kittens

Interview

Partner in the Spotlight: Robot Kittens

Dutch Digital Design does Dutch Design Week 2023

Dutch Digital Design does Dutch Design Week 2023

Event

Dutch Digital Design does Dutch Design Week 2023

ADNIGHT 2023: we present to you the Dutch Digital Design route

Adnight - Dutch Digital Design route

Event

Adnight - Dutch Digital Design route
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A beautiful virtual voyage of discovery into scented candles

Aesop by

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Studio Regale - a Dutch independent creative digital studio - were asked to create an enticing and engaging virtual experience. To mark the launch of Aesop's scented candles - a new category for the luxury global skincare brand, with headquarters in Melbourne, Australia.

The objective was to introduce press and brand advocates to Aesop's latest campaign, showcasing beautiful campaign imagery, video content, and the option to download all press materials - instead of a physical event - due to the current global circumstances.

The digital voyage captures your attention almost instantly, and immerses you in the Aesop brand and their new 'constellation' of home fragrances. With the sea acting as a mirror of the stars, their three scented candles: Ptolemy, Aganice and Callippus - all three inspired by ancient-Greek astronomers. A beautiful, calming virtual experience reflecting perfectly what the Aesop brand is trying to convey with the launch of these products.

In addition to unveiling this trio of home scents, there is also a virtual introduction to Aesop's latest fragrance: Rōzu Eau de Parfum, and their latest gift kits: Sensory Chronicles.

Unique and incredibly immersive. Beautiful illustrations and soundscapes. Love the virtual voyage between the worlds created for each product.

Results

  • >1200% increase views vs last home fragrance product launch
  • 400% sales increase since launch of website
  • FWA: Site of the Day
  • Awwwards: Site of the Day
  • FWA & Awwwards: FWAWWWARDS
  • 2x Webby awards
  • 1x D&AD award