Studio Regale - a Dutch independent creative digital studio - were asked to create an enticing and engaging virtual experience. To mark the launch of Aesop's scented candles - a new category for the luxury global skincare brand, with headquarters in Melbourne, Australia.
The objective was to introduce press and brand advocates to Aesop's latest campaign, showcasing beautiful campaign imagery, video content, and the option to download all press materials - instead of a physical event - due to the current global circumstances.
The digital voyage captures your attention almost instantly, and immerses you in the Aesop brand and their new 'constellation' of home fragrances. With the sea acting as a mirror of the stars, their three scented candles: Ptolemy, Aganice and Callippus - all three inspired by ancient-Greek astronomers. A beautiful, calming virtual experience reflecting perfectly what the Aesop brand is trying to convey with the launch of these products.
In addition to unveiling this trio of home scents, there is also a virtual introduction to Aesop's latest fragrance: Rōzu Eau de Parfum, and their latest gift kits: Sensory Chronicles.
Unique and incredibly immersive. Beautiful illustrations and soundscapes. Love the virtual voyage between the worlds created for each product.
- >1200% increase views vs last home fragrance product launch
- 400% sales increase since launch of website
- FWA: Site of the Day
- Awwwards: Site of the Day
- FWA & Awwwards: FWAWWWARDS
- 2x Webby awards
- 1x D&AD award