Dutch Digital Design
sharing the best
interactive work from
the Netherlands

Submit case

Jump to articles

An atmospheric and beautifully crafted way to digitalise an album

Önnu Jónu Son

by

Önnu Jónu Son

A totally immersive and playful, fun app experience

McDonald's Getaway Island

by

McDonald's Getaway Island

Spending days at this beautifully crafted and innovative digital library

Americana

by

Americana

A flawlessly implemented website with an eye-opening message

The Drop Store

by

The Drop Store

Taking the world of hospitality to the next level, digitally

Be My Guest

by

Be My Guest

A visually strong mix of digital storytelling & e-commerce

CL9UD

by

CL9UD

Raising digital awareness: the decline in press freedom

The Erased font

by

The Erased font

A sophisticated digital experience to explore an iconic museum online

foam.org

by

foam.org

A visually stunning and impactful, interactive documentary

The Pollinators of Slovenia

by

The Pollinators of Slovenia

A journey towards equality. Decoding gender-bias in AI

MissJourney

by

MissJourney
show all cases

Dutch Digital Design.
Stories. News. Events.

Jump to cases

Christian Mezöfi from Dentsu Creative: loves detail and 3D design

Christian Mezöfi Dentsu Creative & Dutch Digital Design curator

Interview

Christian Mezöfi Dentsu Creative & Dutch Digital Design curator

Welcome ACE, Cut the Code, DotControl, Lava and Merlin Studio

welcome to five new partners

News

welcome to five new partners

Aurelija Mockeviciute: visual designer & Dutch Digital Design curator

Meet Aurelija Mockeviciute from Clever°Franke

Interview

Meet Aurelija Mockeviciute from Clever°Franke

To be a Robot Kitten: passionate about creative technology

Partner in the Spotlight: Robot Kittens

Interview

Partner in the Spotlight: Robot Kittens

Dutch Digital Design does Dutch Design Week 2023

Dutch Digital Design does Dutch Design Week 2023

Event

Dutch Digital Design does Dutch Design Week 2023

ADNIGHT 2023: we present to you the Dutch Digital Design route

Adnight - Dutch Digital Design route

Event

Adnight - Dutch Digital Design route

Erick de Jong: creative director, one of our curators, Japanophile

Curator's choice - Erick de Jong from Fonk

Interview

Curator's choice - Erick de Jong from Fonk

Curator’s Choice: meet Giulia Principe & the work of Roelof Knol

Curator’s Choice: meet Giulia Principe & the work of Roelof Knol

Interview

Curator’s Choice: meet Giulia Principe & the work of Roelof Knol

Partner in the Spotlight: Greenberry for socially responsible digital design

Partner in the Spotlight - Greenberry

Interview

Partner in the Spotlight - Greenberry

When Suzanne Visser & Dutch Digital Design did SXSW 2023

Dutch Digital Design at SXSW 23

Interview

Dutch Digital Design at SXSW 23
show all articles

A visually amazing virtual runway & catwalk model avatars

Fashion Graduation Show by

View caseAgency

The Fashion Department of the Royal Academy of Fine Arts Antwerp commissioned Random Studio, a Dutch experience design studio, to think about how to translate this year’s graduation show into a digital environment. To accommodate and suitably showcase the diverse – and often last minute – range of works created by their large group of students. How to bring the energy and experience of a physical runway to a screen/device?

The studio felt it was essential that the physical element of a fashion show remained at the heart of this digital architecture. They deconstructed the workings and logistics of a traditional fashion show, envisaging how they could make this happen in a virtual space, in front of a global audience.

By using traditional fashion show camera-angles, the visitor is invited to view and experience an innovative, visually stunning and exciting digital event.

Like a real-life model, the student’s work shimmies down the runway. The virtual runway is located in a geometric space, which continuously changes to represent each collection on show. Also, each master student was given the opportunity to create their own personalised environment. Their own stage to introduce themselves to the fashion industry.

The platform showcases the striking creations of all 140 first, second and third year Bachelor students, and nine Master's students. The show was broadcast live on the platform, and can now still be watched on the website.

The multiple camera-angle is super-interesting. It invites people to 'participate'. Loving the avatars as runway models. This platform enables students to showcase their work, when this is impossible in the real world.

Results

  • > 19,000 visitors in total
  • > 12,000 visitors during the virtual live event
  • from > 80 countries