CLEVER°FRANKE created the first ever live data visualisation of the National BMX Freestyle Park Championships. In order to attract more people to this thrilling urban sport, by giving the audience a fantastic view, from all angles, and of all aspects.
The Royal Dutch Cycling Federation (KNWU) wanted to raise the professional profile of the BMX Freestyle sport. Clever°Franke’s data visualisation made it easier for the judges to analyse the riders’ performances, for riders to better understand their own performance, and audiences to experience the sport in a more engaging way.
Great design: it gives the audience a fantastic view, from all angles, of all aspects of this sport.
- 907,000 data points captured
- 35 unique rides tracked
- FWA of the Day
- Dutch Design Award (Service & Systems category)
- Red Dot Award (Brands & Communication Design)
- Audience > one million people.