The 72andSunny Creative Collective - a creative team of writers, designers and makers, part of the Amsterdam-based advertising and design agency 72andSunny - created ‘De Nachtloerrrders’, an amazingly intriguing installation for the Amsterdam Light Festival - answering to the theme ‘Disrupt!’.
Far from the elephants and iguanas, the flamingos and armadillos - all the way at the back of ARTIS Amsterdam Royal Zoo - you could find the home of ‘De Nachtloerrrders’ during the Light Festival.
Twenty pairs of constantly changing digital eyes were lurking in the trees and bushes - created through the imagination of more than 800 school children from Amsterdam (aged between 8-12 years). These children were invited to collaborate with the 72andSunny Creative Collective. Workbooks, workshops and a custom version of ‘Scratch’ allowed the children to take their creatures from imagination to LED screen.
De Nachtloerrrders' intention was to show us a possible evolution if we continue to disturb animal habitats with our ever expanding cities lighting up the night skies.
Amazing project! From concept to execution. Super-engaging and rewarding for children - to see their own creative work digitised in the city.
- Amsterdam Light Festival: most successful and engaging artwork to date when it comes to collaboration with children
- Numerous organisations have expressed interest in recreating or evolving the project in a different location, for a new audience
- > 800 Amsterdam schoolchildren (aged 8-12 years old) introduced to the design process and coding language ‘Scratch’