Pon's MIND Mobility focuses on mobility concepts of the future. Pon, the largest mobility group in the Netherlands, including brands like Swapfiets, Gazelle, Volkswagen and Greenwheels, asked Dutch creative agency Achtung! to create an interactive installation showing the smart way to data-driven mobility.
So, what can 130,000 connected cars tell us about a city? The Dutch agency built an installation using live data from MIND Mobility's connected vehicles. The playful installation combines iconic landmarks from Amsterdam City - built from repurposed materials, projection mapping, custom sensor enabled slot cars, and live infographic data, to create an interactive big picture of MIND's data driven capabilities.
The exhibition is now on display at Move Amsterdam - another initiative by Pon. Move shows mobility developments in an interactive way, and offers a platform to experiment with new forms of mobility for in and around the city.
Cool data visualisation! Clearly made with love.