Dutch Digital Design
sharing the best
interactive work from
the Netherlands

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Putting biotechnology mixed with lifestyle and fashion at the forefront

Normal Phenomena of Life

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Normal Phenomena of Life

Digitally sailing through Gehry's Walt Disney Concert Hall

Sculpting Harmony

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Sculpting Harmony

A bold and deliciously playful brand experience about a fatty future

Hoxton Farms

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Hoxton Farms

Playful interaction and seriously crafted 3D animation

BrewDistrict24

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BrewDistrict24

Heritage and Innovation. Amazing immersiveness on a large scale

The Ellinikon Experience Centre

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The Ellinikon Experience Centre

An atmospheric and beautifully crafted way to digitalise an album

Önnu Jónu Son

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Önnu Jónu Son

A totally immersive and playful, fun app experience

McDonald's Getaway Island

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McDonald's Getaway Island

Spending days at this beautifully crafted and innovative digital library

Americana

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Americana

A flawlessly implemented website with an eye-opening message

The Drop Store

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The Drop Store

Taking the world of hospitality to the next level, digitally

Be My Guest

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Be My Guest
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Dutch Digital Design.
Stories. News. Events.

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Your Majesty: about branding and uniting the curious

Partner in the Spotlight: Your Majesty

Interview

Partner in the Spotlight: Your Majesty

The impact of AI within the creative industry. What our partners say

The impact of AI within the creative industry - part I

Thought Leadership

The impact of AI within the creative industry - part I

Margot Gabel: passionate about connecting digital design with emotions

Margot Gabel Build in Amsterdam & Dutch Digital Design Curator

Interview

Margot Gabel Build in Amsterdam & Dutch Digital Design Curator

Christian Mezöfi from Dentsu Creative: loves detail and 3D design

Christian Mezöfi Dentsu Creative & Dutch Digital Design curator

Interview

Christian Mezöfi Dentsu Creative & Dutch Digital Design curator

Welcome ACE, Cut the Code, DotControl, Lava and Merlin Studio

welcome to five new partners

News

welcome to five new partners

Aurelija Mockeviciute: visual designer & Dutch Digital Design curator

Meet Aurelija Mockeviciute from Clever°Franke

Interview

Meet Aurelija Mockeviciute from Clever°Franke

To be a Robot Kitten: passionate about creative technology

Partner in the Spotlight: Robot Kittens

Interview

Partner in the Spotlight: Robot Kittens

Dutch Digital Design does Dutch Design Week 2023

Dutch Digital Design does Dutch Design Week 2023

Event

Dutch Digital Design does Dutch Design Week 2023

ADNIGHT 2023: we present to you the Dutch Digital Design route

Adnight - Dutch Digital Design route

Event

Adnight - Dutch Digital Design route

Erick de Jong: creative director, one of our curators, Japanophile

Curator's choice - Erick de Jong from Fonk

Interview

Curator's choice - Erick de Jong from Fonk
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To turn a digital brand experience into a multi-sensory digital dream

Moooi presents Beauty Blooms by

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Moooi, a Dutch international lifestyle and design company, asked Dutch digital branding agency Build in Amsterdam to create an out-there brand experience to immerse users in their extraordinary design world, with the amazing real-life Hortensia Chair as a centre-piece.

Moooi partnered with 3D artist Andrés Reisinger and textile designer Júlia Esqué to mass-produce the Hortensia Chair. A chair that went viral on Instagram as a digital chair only. Andrés Reisinger's chair became known as 'the chair that could not be made'.

The digital brand experience created by Build in Amsterdam offers users a new way of experiencing brand-new products from Moooi. ‘Beauty Blooms’ is the first chapter.

The agency approached the online brand experience with a cinematic eye. Each scroll brings the visitor deeper into surreal dreamscapes. With soft armchairs, tactile wall coverings, and mesmerising scents as the main characters.

For those in the know and/or interested in the techy side: the agency built a responsive scroll-based WebGL environment using PixiJS to render GSAP animations, shader-powered transitions, image sequences and interactive music.

Thanks to micro-events in Milan and the online promotion around this first chapter, the Hortensia Chair is one of Moooi’s top furniture sellers in 2021.

Let beauty digitally bloom!


Original, immersive and hypnotic experience. Visually awesome. And the audio matches it really well.

Results

  • Awwwards - Site of the Day
  • Mindsparkle Mag - Site of the Day
  • CSS Design Awards - Site of the Day
  • Featured on:
    • It’s Nice That newsletter
    • Muzli,
    • GSAP Showcase