MediaMonks developed the truly reactive Game of Go. A running video game where runners are invited to experience the new Nike React running shoe, on a custom-built treadmill installation. Pushing their speed and reflexes to the limit.
Three custom-built treadmills were installed on Microsoft Square in LA. Players’ skeletal points were motion-tracked to register their every move, whilst running a 400-meter virtual race. Advanced 3D rendering techniques turned players’ motions into animation. This was instantly transmitted to giant digital billboards.
Sublime combination of physical and digital - smart concept, innovative game installation!
- 4.5 million TV impressions
- 1.5 million out-of-home impressions
- Snapchat AR game >25.6 million digital impressions
- 4 Cannes Lions, Cannes Lions Festival of Creativity