The idea to drop leaflets from the air to spread a political message stems from historical methods of leaflet bombs. Today campaigning is not bound to physical restrictions anymore, with digital tools you can reach nearly every single soul on the planet.
Paperstorm is a tool created by Dutch agency Studio Moniker to raise awareness about Net Neutrality in the US being under attack. It appeals to the American public to drop leaflets on the Federal Communications Commission headquarters in Washington, DC. To demonstrate that they disagree with the current developments.
A well-designed and very effective tool to spread propaganda, dropping more than 22 million flyers!
- > 20 million leaflets dropped, over three weeks
- Winner Dutch Design Award (European site)