During the lockdown - when closed for the general public - the Rijksmuseum was keen to make the museum accessible to all, anywhere in the world - on your phone, laptop or Smart TV - with a series of online initiatives called ‘Rijksmuseum from home’. 'Masterpieces Up Close' is one of these initiatives, created by Dutch digital design agencies Fabrique and Q42.
They designed and built an amazing, interactive 360° tour where online visitors can walk through the Gallery of Honour and view all the masterpieces up close and personal, including Rembrandt's The Nightwatch, Vermeer's The Milkmaid, as well as Marten & Oopjen, also painted by Rembrandt. The tour enables you to access video-and audio stories about the masterpieces, zoom in and look at every minute detail of the paintings.
Even more amazing is that this magical experience was developed in only six days, using Q42's own ultra-resolution storytelling tool Micrio. This tool makes it possible to share and view large and 360° imagery.
Never was the Gallery of Honour this empty. Loved strolling around, listening to the audio-guide. Perfect way to visit the museum during the coronavirus lockdown.
- >500,000 visitors in less than two months
- 370,000 unique visitors
- average viewing time: 15-30 minutes