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A mesmerising and surreal e-commerce experience

Moooi - Defy Gravity

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Facial Recognition Technology and our right to privacy

Inside the NYPD's surveillance machine

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Looking at audiovisual archives: understanding AI technology

Through Artificial Eyes

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An NFT digital fashion auction for a meaningful cause

Unfur

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Immerse yourself digitally in the ancient empire of Persia

Persepolis Reimagined

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Understanding your feelings and emotions with the help of emojis

feelee app

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A sustainable, serverless website for a great cause

The Ocean Cleanup

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Reflecting our need for continuous online interaction

Touch for Luck

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Turning data into meaningful and compelling stories

Unicef's Changing Childhood project

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A new way of walking: immerse yourself virtually in fab shoes

Manolo Blahnik Archives

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Dutch Digital Design.
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Partner in the Spotlight: Born05 - bringing back real digital

Partner in the Spotlight - Born05

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Meet our heads of curation: sharing impactful digital design

Dutch Digital Design Heads of Curation

Dutch Digital Design

Join the Dutch Digital Design route during ADNIGHT

Dutch Digital Design route during ADNIGHT

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Partner in the Spotlight: Rōnin, designed different from the start

Partner in the Spotlight: Rōnin

Interview

Partner in the Spotlight: IN10’s DNA = positive change

Partner in the Spotlight: IN10

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Partner in the Spotlight: International ambitions - with Verve

Partner in the Spotlight: Verve

Interview

Partner in the Spotlight: diverse and inclusive with Bravoure

Partner in the Spotlight: Bravoure

Interview

Partner in the Spotlight: the Adventure Club culture

Partner in the Spotlight: Adventure Club

Interview

World Earth Day 2022: ecological artist Thijs Biersteker

World Earth Day 2022: Thijs Biersteker - ecological artist

Interview

SXSW: 'The Future of Experiences' presented by Dutch agencies

SXSW event: The Future of Experiences

Event

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Educating kids by turning them into VR astronauts
SpaceBuzz VR
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Dutch digital production company MediaMonks created the amazing SpaceBuzz, in collaboration with the non-profit Overview Effect Foundation. SpaceBuzz is a VR educational programme that launches classrooms into space. The spaceflight is 'led by' Dutch astronaut André Kuipers, and takes place inside a custom-built spacecraft with moving seats that are synchronised with the 4D VR experience. The experience runs along an educational programme that takes place in the classroom.

SpaceBuzz puts children in the footsteps of astronauts. It is the world's first real-time VR experience that launches kids on a simulated space mission to experience the ‘Overview Effect’ as reported by astronauts after seeing the earth from space: being overwhelmed and awed by the vulnerability of our planet.

Why? Academic research has shown that exposing primary school children to information about the vulnerable nature of the planet’s ecosystem significantly impacts their desire to act positively and protect the planet later in life. Hoping to turn kids into ambassadors of planet earth.

How? During the VR spaceflight, children are able to see the live-action recording, as well as a 3D avatar of a virtual Kuipers, inside the spacecraft. Through their VR headset - ‘Space Goggles’ - children can also hear André inside their helmet, complete with sound reverb and distortion effects to make the experience lifelike. As the Mission Commander André tells his fellow astronauts what to do and where to look. Kids are given 360 degrees of freedom to look around.

The ultimate goal is to let as many children as possible experience the beauty of our precious planet through a fleet of VR rockets named 'Buzzes', touring every country and school on the planet.

Awesome! I would love to 'take a ride' on this VR spaceship! An incredibly smart way to teach kids about our planet's vulnerable ecosystem.

Results

  • >2,000 children experienced SpaceBuzz, in Europe and US
  • fully booked until 2021
  • endorsed by astronauts from all over the world
  • initiated academic research into effectiveness VR-enabled learning
  • Webby Award winner