Dutch experience design agency Random Studio was asked by PVH Europe - one of the largest global apparel companies - to create an engaging pop-up fixture instore. To raise awareness for the Tommy Hilfiger Kids' collection. Without taking up too much floor space.
The agency created The Tommy Hilfiger Kids Machine. The Kids Machine is colourful and eye-catching, playfully shaped like a stack of boxes. Bright tubes of moving lights protruding from its sides. The central touchscreen is framed by dials, glowing buttons and a giant slider. Sound effects are emitted from a visible speaker grille.
Curiosity is rewarded with an interactive experience that is both fun and informative. The key functionalities of the machine are simple and clear: you can browse the Kids Collection, purchase items, and create a wish list.
By encouraging play, the experience of the Kids Machine evokes the brand values of the collection.
More arcade game than information screen. Intuitive, tactile design and interface. Inviting to play and explore.
- Double the rates of engagement/conversion, compared to other touch screens instore