Dutch Digital Design
sharing the best
digital work from
the Netherlands

Submit case

Jump to articles

A mesmerising and surreal e-commerce experience

Moooi - Defy Gravity

by

Facial Recognition Technology and our right to privacy

Inside the NYPD's surveillance machine

by

Looking at audiovisual archives: understanding AI technology

Through Artificial Eyes

by

An NFT digital fashion auction for a meaningful cause

Unfur

by

Immerse yourself digitally in the ancient empire of Persia

Persepolis Reimagined

by

Understanding your feelings and emotions with the help of emojis

feelee app

by

A sustainable, serverless website for a great cause

The Ocean Cleanup

by

Reflecting our need for continuous online interaction

Touch for Luck

by

Turning data into meaningful and compelling stories

Unicef's Changing Childhood project

by

A new way of walking: immerse yourself virtually in fab shoes

Manolo Blahnik Archives

by

show all cases

Dutch Digital Design.
Stories. News. Events.

Jump to cases

Partner in the Spotlight: Born05 - bringing back real digital

Partner in the Spotlight - Born05

Interview

Meet our heads of curation: sharing impactful digital design

Dutch Digital Design Heads of Curation

Dutch Digital Design

Join the Dutch Digital Design route during ADNIGHT

Dutch Digital Design route during ADNIGHT

Event

Partner in the Spotlight: Rōnin, designed different from the start

Partner in the Spotlight: Rōnin

Interview

Partner in the Spotlight: IN10’s DNA = positive change

Partner in the Spotlight: IN10

Interview

Partner in the Spotlight: International ambitions - with Verve

Partner in the Spotlight: Verve

Interview

Partner in the Spotlight: diverse and inclusive with Bravoure

Partner in the Spotlight: Bravoure

Interview

Partner in the Spotlight: the Adventure Club culture

Partner in the Spotlight: Adventure Club

Interview

World Earth Day 2022: ecological artist Thijs Biersteker

World Earth Day 2022: Thijs Biersteker - ecological artist

Interview

SXSW: 'The Future of Experiences' presented by Dutch agencies

SXSW event: The Future of Experiences

Event

show all articles

How to launch a bike
during the Corona lockdown
VanMoof live online launch event
by

View caseAgency

VanMoof, the revolutionary Dutch e-bike manufacturer, was insisting on launching their latest e-bike during the coronavirus crisis - especially as people were keen to keep cycling during the lockdown. But how do you introduce a new bike when people can't actually come and look at the bike, test-ride or experience it for real?

Dutch digital experience design studio Resn had the solution: a virtual, interactive live event - with video, audio, interactive 3D and a live audience. Not a replica of an ordinary, real-life event, but something special and innovative, just like the bike.

Resn created a 40-minute live online event where all virtual visitors were invited to introduce themselves and chat prior to the actual launch. Followed by an introduction by the two VanMoof founders - Taco and Ties Carlier - and the actual unveiling of the bike. All high-tech gadgets were introduced, and the audience could respond immediately at the click of a button, and share their opinion with the other virtual visitors. The event ended with a live Q&A session with the founders - making this online event even more special: how often can such a wide audience interact and react during an actual product launch, and have a chat with the makers.

Digital technology made it possible to introduce a new product to a wider audience - during lockdown, a time of social distancing. An event that in ordinary times would have been invite-only: press and influencers.

Incredibly creative solution, enabling a product launch during the Corona virus lockdown. Connecting people in a time of (social) distancing.

Results

  • > 6,000 live viewers
  • > 2,000 live questions
  • > 4,400 bikes ordered within 24 hours
  • Sales are up 20%
  • Product is selling twice as fast compared to any previous launch