Dutch Digital Design
sharing the best
interactive work from
the Netherlands

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Digitally sailing through Gehry's Walt Disney Concert Hall

Sculpting Harmony

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Sculpting Harmony

A bold and deliciously playful brand experience about a fatty future

Hoxton Farms

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Hoxton Farms

Playful interaction and seriously crafted 3D animation

BrewDistrict24

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BrewDistrict24

Heritage and Innovation. Amazing immersiveness on a large scale

The Ellinikon Experience Centre

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The Ellinikon Experience Centre

An atmospheric and beautifully crafted way to digitalise an album

Önnu Jónu Son

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Önnu Jónu Son

A totally immersive and playful, fun app experience

McDonald's Getaway Island

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McDonald's Getaway Island

Spending days at this beautifully crafted and innovative digital library

Americana

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Americana

A flawlessly implemented website with an eye-opening message

The Drop Store

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The Drop Store

Taking the world of hospitality to the next level, digitally

Be My Guest

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Be My Guest

A visually strong mix of digital storytelling & e-commerce

CL9UD

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CL9UD
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Dutch Digital Design.
Stories. News. Events.

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Your Majesty: about branding and uniting the curious

Partner in the Spotlight: Your Majesty

Interview

Partner in the Spotlight: Your Majesty

The impact of AI within the creative industry. What our partners say

The impact of AI within the creative industry - part I

Thought Leadership

The impact of AI within the creative industry - part I

Margot Gabel: passionate about connecting digital design with emotions

Margot Gabel Build in Amsterdam & Dutch Digital Design Curator

Interview

Margot Gabel Build in Amsterdam & Dutch Digital Design Curator

Christian Mezöfi from Dentsu Creative: loves detail and 3D design

Christian Mezöfi Dentsu Creative & Dutch Digital Design curator

Interview

Christian Mezöfi Dentsu Creative & Dutch Digital Design curator

Welcome ACE, Cut the Code, DotControl, Lava and Merlin Studio

welcome to five new partners

News

welcome to five new partners

Aurelija Mockeviciute: visual designer & Dutch Digital Design curator

Meet Aurelija Mockeviciute from Clever°Franke

Interview

Meet Aurelija Mockeviciute from Clever°Franke

To be a Robot Kitten: passionate about creative technology

Partner in the Spotlight: Robot Kittens

Interview

Partner in the Spotlight: Robot Kittens

Dutch Digital Design does Dutch Design Week 2023

Dutch Digital Design does Dutch Design Week 2023

Event

Dutch Digital Design does Dutch Design Week 2023

ADNIGHT 2023: we present to you the Dutch Digital Design route

Adnight - Dutch Digital Design route

Event

Adnight - Dutch Digital Design route

Erick de Jong: creative director, one of our curators, Japanophile

Curator's choice - Erick de Jong from Fonk

Interview

Curator's choice - Erick de Jong from Fonk
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A street cred app
helps boost
youngsters' self image

WordSmint by

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Generation Z loves social media. However, a hidden issue is affecting this generation. These young people often compare themselves with good-looking, successful, having-it-all influencers on social media. By doing so it makes them feel inadequate. Creating an unrealistic image of the world, and resulting in low self esteem. Dutch data-driven digital and creative agency DotControl were briefed to find a way to boost these teens' self-confidence. In a language that they understand and respect.

DotControl created the AI powered app WordSmint - sponsored by Smint, a Dutch brand of breath mints - and turned this problem into a solution: using famous Dutch rappers and music influencers from the hip hop scene, and giving teens a positive and street cred way to express their feelings and emotions. Inspiring creativity, authenticity, and self expression. Offering them a safe place. Boosting their self confidence.

How it works? Open the app, pick a beat, and get rapping, singing, talking. The AI creates personalised feedback from Dutch rap and hip hop legends, including Ali B, Ronnie Flex and music producer Jordan Wayne. Voice technology, using algorithms, links the recorded rap to the artist that suits the style the best. Turning these influencers into coaches. Giving encouragement and tips.

No easy task to use influencers in a meaningful way. But they did just that. Impressive! Perfectly fitting the target audience!

Results

  • No. 80 Apple App Store chart
  • Shortlisted for a Paris Gerety Award ‘21 (Digital Innovation)
  • Shortlisted for an AMMA Award ‘21
    (Media Innovation)
  • Average time spent in app > 7mins per day
  • > 25,000 beats streamed in first three weeks